At the center of a good dental marketing plan is a good website. However, when you expand to multiple locations, a website might not be enough. You may need one for each office. There are several factors to consider when making your decision. Does a single website make sense for your business model? One website … Read more
THE WHY: Owner’s story Willow Dental is a well-established practice that has been serving dental healthcare to its community for over 50 years. In 2018, its latest owners moved Willow Dental to its most recent location in Mississauga, Ont. Dr. Neil Elman (Principal Dentist) and Lisa Duncan (Hygiene Corporation) share a collaborative strategic alliance that … Read more
Do you remember the classic animated movie, “How the Grinch Stole Christmas” by Dr. Seuss? It’s my favourite Christmas movie. You probably know the premise: an evil monster – The Grinch – steals all the Christmas presents hoping he can ruin Christmas. But then he sees that Christmas isn’t gone, that surprisingly, Christmas actually goes … Read more
When was the last time you reassessed your brand? Let Angela Mulrooney explain why you should be performing a brand audit on your practice in this episode of Weekly Wisdom. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Dental insurance billing is one of the most critical operations at a dental office. No matter how efficiently you’re producing and delivering quality patient care, your practice won’t grow unless an ethical dental billing process is in place. Despite your continuous efforts in improving the practice, there’s always a need for financial management to keep … Read more
In this week’s Weekly Wisdom video, Peter Barry discusses why it’s beneficial to help patients better understand what’s happening in their mouths before offering solutions. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
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In this week’s Weekly Wisdom video, Michelle Podulsky shares how you can turn your office gripe sessions into productive meetings. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Dr. Naveen Verma Co-CEO of Brush Dental Clinics, Toronto, Ontario How would you define or summarize your practice company philosophy? Our company philosophy has always been that satisfaction and success come with providing our patients an excellent experience. The patient journey is paramount in our clinics, and we endeavour to make this a priority everyday. … Read more
You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims valid? Quite possible. Are the products likely adequate for marketing your dental practice? No! One … Read more
In this week’s Weekly Wisdom video, Angela Mulrooney shares how knowing your brand archetype is important for understanding your brand. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
In my last blog, I touched upon the idea that proper onboarding of a new team member was vital to avoid playing the current, far too popular game of employee roulette. Many of my colleagues agree that most dental offices have historically struggled with onboarding and training. Rather than develop a training program, many offices … Read more
With the colder weather approaching, I begin to think of the many times I’ve (quite literally) been on a slippery slope. Have you ever noticed that when we slip on ice, often the first thing we do is look around and hope nobody saw? When you think about it, wouldn’t it be better if people … Read more
Professional conflicts may arise when dental principals and dental associates disagree about processes in the dental clinic. These conflicts may have regulatory implications before the Royal College of Dental Surgeons of Ontario (RCDSO). In ideal circumstances, dental principals and dental associates will have excellent and mutually supportive relationships that benefit both parties. Associate dentists can … Read more
Recently my daughter had her wisdom teeth extracted. The day before she asked me to buy her pineapple juice. I replied, “Pineapple juice? Why do you want that? You don’t even like pineapples.” She said, “I saw on TikTok that drinking pineapple juice before getting your wisdom teeth out reduces pain and swelling.” Uggghh! Another … Read more
You’re no longer special just because you offer implants, cosmetics and orthodontics. Moderate-to-complex care dentistry is rapidly becoming less of a differentiator among dentists. The differentiator among dentists in this decade and following is when they make patients feel well-cared for. This differentiator exerts its greatest influence during the new patient experience and treatment presentation … Read more
The COVID-19 pandemic has affected an unbelievable percentage of the population since it caught fire in the first quarter of 2020. Being an essential service, you may believe the field of dentistry to be untouched by the pandemic, but that is far from true. The COVID-19 pandemic has significantly impacted the dental industry, just as … Read more
THE WHY: Clinicians’ story While the world was experiencing a global shutdown, many practicing dentists utilized the luxury of time to explore their entrepreneurial opportunities in dentistry. Due to the many well-understood influences of the pandemic on working associates, the idea of opening a new practice and naming it Confluence Dental came to light. Dr. … Read more
I remember going to Expo ‘67 in Montreal when I was 10 years old. In one of the pavilions, they showcased a push-button phone where you could see the person you were talking to on the other end. I thought, wow this is magical. It was just like watching “The Jetsons” or “Star Trek”. This … Read more
According to statistics, at least 90% of consumers are drawn to original content and find it helpful. Of this number, 78% believe that any organization taking time to create original content for their website or social media platform is interested in them as the consumer, thus building a long-term relationship with them. As a health … Read more