Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more
Shawn Peers, President of Dental Peers, joins Weekly Wisdom to discuss an essential skill for growing your practice: leadership. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
ClearDent is pleased to announce a strategic partnership with Canadian-based Unleashing Dentistry, which teaches dentists and their teams how to unleash their practice’s potential. “Partnering with the practice consulting team from Unleashing Dentistry is an exciting endeavour for ClearDent and our customers to support practices in their journey to achieve operational excellence,” says Karl Schmidt, … Read more
A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of themes and highlights the services properly. Due to this, it attracts more visitors and generates … Read more
Times have changed and dental clinics have too. Long gone are the days when a dental office was equipped with giant needles, foot-powered dental drills and disappointing results with increased pain and discomfort for patients. Now modern technology has changed the overall experience of dental clinic visits by introducing new, painless tools and techniques, as … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Dr. Zahra Gangji Stony Plain Dental Centre, Stony Plain, Alberta What are the two key qualities you look for in a new team member? I want people on my team who have a positive attitude and are motivated to work. We have had team members who have had no dental experience, yet they were motivated … Read more
Provinces across the country are slowly beginning to reduce the protocols and restrictions that were put in place as a response to the COVID-19 pandemic, but it is important to stay diligent when practicing safety protocols in your dental office. 79 percent of dentists shared with us that they have found managing staff stress a … Read more
Most dentists and practice managers know exactly how many new patients they acquired in the past year. However, far too many are unable to answer this simple question: Exactly how much is a patient worth? More importantly, which patients are the most valuable to your practice – and how can you attract more of them? Understanding patient … Read more
We know the world is showing signs of re-opening and that is a time for cautious optimism. Cautious because it seems we have been down this path before only to have a new variant push us back. But optimism may feel strong as maybe…just maybe…this time we will be in a better position to avoid … Read more
Selling your dental practice now or in the next 5 years? Get yourself checked now – legally that is. Otherwise, it could cost you hundreds of thousands of dollars, plus delays and aggravation when you do go to sell. Let’s start your self-check: grab the following: Your professional corporation’s (“PC”) minute book (that’s the big … Read more
Data is driving business in all industries. Not even dental care is immune. The insights made possible through data collection enable better service, so professionals of all backgrounds are flocking to this resource. Fortunately, modern practice management software and other data-driven tools make using patient data to improve your service offerings simple. These are some … Read more
When you see you it, you don’t forget it. Cancer. It’s as scary to look at as it is to tell a patient that they have something suspicious in their mouth – something that may be oral cancer. What if you saw the lesion in your own mouth? Would you say, “It can’t be cancer. … Read more
When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting the titles right is essential, and Google recently made it a bit more challenging. Let’s … Read more
Prior to receiving dental care, patients in Canada have the right to be fully informed. This means that oral healthcare clinicians must advise their patients of all reasonable treatment options, the associated risks and benefits, and the rate of success or failure of each procedure (or test) that is recommended. Informed consent is a legal … Read more
THE WHY: Owner’s story Bitehaus Dental was built in 2018 as a result of a dream in the hearts and minds of Dr. Aisling Whitaker and Dr. Anand Iyer (who are married and parents of one young child). Their journey to practice ownership began after meeting during dental school in Ireland. Dr. Whitaker was born … Read more
I don’t get it. Why are we talking about women in dentistry? More females are graduating dental school than males, and females are increasingly owning dental practices, becoming specialists, influencing, educating and leading dental organizations. In fact, several provincial dental associations have female presidents and the next president of the Canadian Dental Association is female. … Read more
The pandemic has affected everyone around the world in one way or another, and we’ve all had to make changes to adapt to this new normal. For many of us, staying indoors more and limiting the locations we visit has been part of our efforts to stay safe. But the impact of this is that … Read more
By occupation a dental hygienist, I see myself as the natural link between healthcare in its traditional understanding, and the ever-expanding sector – or industry – of wellness. This link embodies the multiple dimensions and nuances shaping the profile of the dental hygienist and oral healthcare of the future. We are clinicians, healers, healthcare providers, … Read more
Organizing the Organization A team that performs well is a team that is organized. In a busy dental office, is there time to organize the organization? Professional and personal lives alike, one must make the time. An office with well-polished systems and a high-performance team that can make things happen through the thick and thin … Read more