The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of that fact, and competition for the coveted top spots on Google Maps can be fierce. … Read more
On a Friday afternoon, a dentist’s mind raced. Her patient was asking for a fifth refill of Percocet. The dentist was positive that the pain from a third molar extraction had passed and feared the patient had a substance dependence disorder. The patient complained of stabbing shoulder pain in addition to a residual ache in … Read more
THE WHY: Owner’s story One Dental is a music-inspired practice located in Kelowna, BC that weaves lifestyle and rock ‘n’ roll aesthetics into its dental healthcare facility. Co-owners Dr. Don Macrae and his dental therapist wife Kim Macrae are partners in life as well as in various successful dental practice ventures over the years. The … Read more
“Alexa, give me the number of new patients in January 2022.” “Siri, play my patient’s favourite music.” “Hey Google, tell my patients some jokes.” “Alexa, start the timer for the dental sterilizer.” Who are these people that we always speak to? I suppose “who” is not the right word, but rather “what”. These are all … Read more
The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is having an outstanding online presence. How Do I Get My Business Online? Just having a … Read more
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Dr. Mark Hamanishi Chief Orthodontic Officer at 123Dentist How would you define or summarize your practice philosophy? As a digital orthodontist, I’ve made it our goal to consistently deliver dream smiles using some of the most advanced technology available to us. We use digital treatment planning software and custom clear aligners, custom 3D-printed braces, and … Read more
As COVID-19 restrictions ease, now is the time to bring back those patients who have avoided their dental appointments due to the pandemic. In fact, 86 percent of dentists that saw a decrease in their active patients over the last couple of years credit the pandemic. As we discussed last month, one of the most … Read more
To say that 2020 threw the world a giant curve ball would be one of the understatements of the decade. For some, it felt as though the earth had stopped revolving on its axis and it has never quite begun turning the same way. Government mandates closing offices, PPE requirement that increased costs and created … Read more
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than ever for your dental practice, it is also increasingly complex. Here are some of the … Read more
Dentists and hygienists are often busy with day-to-day tasks, including managing patient records, keeping financial information updated, supervising the team, implementing different procedures, and even working on marketing and PR. But what if we told you that running your daily operations can get easier if you take a data-driven approach to them? Not sure how … Read more
Please join us in discussing the results of Oral Health’s annual Data Driven Dentistry survey with some of Canada’s leading experts in dentistry. We polled practising dentists across the country to ask for their thoughts on current dental challenges, maintaining profitability, practice building, staffing issues and much more. Now it’s time to dig a little … Read more
I was recently asked by a dentist to look into my crystal ball and tell them what I see for the future of dentistry. We know that when one is trying to predict the future, one must be prepared to be wrong more often than they are right! Still, it is always fun to play … Read more
As healthcare professionals, we are passionate about positively impacting our patients’ lives and giving back to the communities we serve. With April being National Oral Health Month, many Canadian dental practices will be celebrating in different ways. dentalcorp, the organization I work with, recognizes National Oral Health Month by donating their time and skills through … Read more
The ebb and flow of staff has always existed. Babies are born, people move cross-country, practices downsize, and often the grass is simply just greener elsewhere. But never, ever has it been like we have experienced for the last two years due to the COVID-19 pandemic. Revolving door syndrome Many practice owners are describing the … Read more
Remember October 2021? Outbreaks. Masks. Variants. Vaccines. Tests. Lockdowns. Mass resignations. Shortages. Inflation. Politics. Anger. Blame. And in that context, a group of Canadian dentists and support staff, mostly strangers, left home to provide free dental services to the impoverished locals of Turks & Caicos – a tiny Caribbean island known for its accessibility to … Read more
It is often said that word of mouth is the best advertisement. That may be true, but only if people are saying good things about your dental practice. Otherwise, it can become a PR nightmare. Furthermore, the modern version of “word of mouth” is actually the written word, which is widely shared across social media … Read more
Having a long-term plan ensures the hard work you put into building your business continues to pay off when you’re ready to transition and sell your practice. To make sure your team and patients are well cared for, keep these key considerations in mind. What involvement would you like to have in the practice after … Read more
THE WHY: Owner’s story McAllister Dentistry is located in the heart of Ottawa and is the brainchild of Dr. Jessie McAllister. She initially had concurrent aspirations of being a medical doctor. Drawing inspiration from her physician grandfather and artistic mother, she ultimately decided to choose dentistry as the exciting path that would allow her to … Read more
Being a boss is hard! Ask any business owner in any industry the most challenging aspect of running a business and they will all give you the same answer: people. As dentists, our focus is on seeing patients and we can easily overlook the most important aspect of being a hands-on business owner, which is … Read more