Earned media, particularly mentions in the news, is probably the best brand exposure that your dental practice can get. Research has shown that earned media has a much greater influence on lead conversion than other brand exposure, potentially leading to nearly ten times as many new sales as blog posts. A downside to earned media is … Read more
Did you know that the price of a box of mac and cheese was about $0.99 before COVID and is now $2.50? The price of gas has gone up and down and up beyond anything we could have anticipated. And there you have it – the inflation of food prices and gas is happening and … Read more
A new patient walks into your practice. They’re in their early twenties, and generally healthy. After reporting their medical history, which reveals struggles with mental health, they tell you, “I’m not happy with my smile. I want white crowns on my teeth. My grandfather recently died and left me $40,000.” Your clinical evaluation notes healthy … Read more
THE WHY: Owner’s story Over the span of a 32-year dental career, Dr. Craig Siemens has transitioned his career through various practice settings. He owned and operated three offices in North Vancouver, eventually selling his final practice and moving to Victoria in 2012, around the mid-stage of his career. At that point, he had decided … Read more
I think I might be getting old (I am almost a senior!). Time passes quickly and with age comes reflection. What I have learned from my journey is that most people view their lives in two possible universes as it relates to their retirement. The first universe deals with exposure and risk management. The second … Read more
In this episode of Weekly Wisdom, Karen Ergus discusses the importance of making a positive attitude in your work environment. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
In this episode of Weekly Wisdom, Dr. Ramez Salti discusses how to craft the best patient experience. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
In this episode of Weekly Wisdom, Karen Ergus explains how your practice can stay competitive in the current saturated dental market. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Dr. Mike Finn Compass Dental, Campbell River, BC How would you define or summarize your practice philosophy? Our philosophy has always been to treat everyone like they are family. We believe in forming long-term relationships with our patients and delivering a level of quality care that makes us proud. What is one thing you know … Read more
With so much of a recent focus on digital marketing, it’s important to remember how vital word-of-mouth marketing is for your dental practice. Of course, all of the marketing advice shared through Oral Health’s blog and Oral Health Office is extremely valuable for conducting marketing efforts for your practice, but, according to our survey last … Read more
Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that. In fact, some of the most powerful aspects of marketing are much more subtle and strategy-based. Here are … Read more
It is always interesting to observe how perspectives change from one generation to the next. While consulting with a dentist in Ottawa approximately 10 years ago, a 4th-year dental student dropped by. An ambitious person, she was already exploring the path for potential associate opportunities when she graduated the following year. We chatted and she … Read more
The biggest issue facing our industry is hiring (ADA, 2021). If there has been one big takeaway from the pandemic, it has been that we are all looking for a better balance in our lives. We are all reflecting on our careers and homelife, and identifying what is important to us. In a recent survey, … Read more
Dentists are facing what many perceive to be unprecedented times. Raging inflation, 8.1%, as of June 2022, vs. 1.1% in February 2021 and 11.91% in May 1982, staffing shortages, corporate dentistry, rising interest rates, prime rate 4.7% as of August 5, 2022, vs. 2.45% in February 2022 and 21.25% in September 1981. Government funded dentistry … Read more
We’re ashamed to say it. We’ve had some bad conversations with our patients. We meant well; we were trying to get our patients to improve their oral health, but, instead, we ended up making our patients feel pretty bad about themselves. Instead of empowering them, we embarrassed them. Instead of trusting us, they disliked us. … Read more
Surveys have shown that around 16 percent of children have a fear of going to the dentist. When you work in the industry, that statistic probably doesn’t surprise you. You’ve likely had your fair share of fearful kids walking into your practice. Hopefully, by the time they leave, you’ve been able to calm their fears … Read more
You may have a niche market, but there is an equal chance that a half dozen other offices in the neighbourhood offer the same dental services. Either way, your practice is unique. That is because your services do not define your brand. It is comprised of many things, from the aesthetic design of your website … Read more
The concept of mise en place (everything in its place), a modus operandi conceived and perfected in gourmet restaurants, could significantly improve the quality and consistency of the treatment and patient experience provided in dental offices. Those who recognize mise en place as a process and method of preparing high-quality meals in restaurant kitchens might … Read more
THE WHY: Owner’s story Dr. Luc Ducharme’s professional journey began at an early age. He vividly recalls being interested in becoming a dentist at the tender age of 7. On his path to professional excellence, he is proud to have had the exceptional guidance and experienced mentorship of Dr. Walker – a wonderful dentist, successful … Read more