Patient retention is a critical aspect of any healthcare practice. Beyond providing effective treatment, maintaining a strong, long-term relationship with patients is the key to their well-being and the success of your clinic. In this article, we’ll explore strategies to keep patients engaged and satisfied, preventing them from drifting away after their treatment is complete. … Read more
Words matter. Healthcare communications and marketing embody the importance and power of word choice. We generally encourage aligning marketing communications with how you engage with your patients during appointments. So, it is also advised to revisit how you communicate with patients in the first place, especially when using such authentic and helpful word choice and content … Read more
Operating a successful dental practice can be challenging, particularly in a competitive environment. Utilizing effective marketing techniques to attract new patients is a must. However, it is important to adopt solid patient retention strategies to ensure they return to you after their first appointments. There are various approaches you can take to this. Some practices … Read more
According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing. Never underestimate the importance of patient retention If you focus all your efforts on new … Read more
Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1 Of course, that means it is higher in some offices and lower in others. Improving … Read more
From Dental Tribune – Dental Tribune is a large global dental publishing entity – very much worth a visit to www.dental-tribune.com – I personally enjoy their ePaper section…the following article is from DT. Sally McKenzie is CEO of McKenzie Management. by Sally McKenzie I shudder when dentists say to me, “I just don’t know what … Read more