After 20 years in her former location, Dr. Gillian Espie felt her practice had outgrown her space. She looked forward to moving to a bright new site, and creating an office where she and her team would enjoy working every day, and where her patients would feel comfortable and well cared for. Dr. Espie’s vision … Read more
People are demanding when it comes to customer service. Expectations for better experiences are driving competition in every industry, forcing businesses to compete more aggressively. In dentistry, standing apart from your competitors can be especially tough. Communicating what makes your practice different while navigating your dental college’s advertising regulations adds an extra layer of complexity. … Read more
Do you recall the best 10 days of 2017? I do. Mine go something like this: The Best Ten Days of Twenty-Seventeen Started With Strangers, Anxious And Keen To Go To A Country Some Hadn’t Seen To Pull or Save Teeth With a Fill or a Clean Or To Educate Children About Oral Hygiene … Read more
Have you ever had the urge to do something out of your comfort zone? As vain as this may sound, I embraced that urge this month and made a ‘significant’ change to my appearance – a lifetime spent as a brunette to becoming ‘the new blonde in the office’. After a few restless nights of … Read more
Is this the end of professional corporations? It’s been over a decade since the government allowed non-dentist family members to become shareholders of a dentistry professional corporation (DPC). Just as the government gives, it can also take away. The introduction of new sweeping tax changes is causing frustration among many dentists and essentially reverses many … Read more
You don’t approach a cosmetic case with the intention of creating a smile that looks “okay,” or design a crown to fit “good enough.” Why should you settle for a profit margin that is “okay,” or practice growth that is “good enough?” The answer is that you shouldn’t, and you don’t have to. You can … Read more
Achieving and maintaining peak performance certainly involves a focus on marketing, operational efficiencies and controls and the use of new technologies. Often overlooked or neglected are the many legal relationships, agreements and statutory requirements that have over the years become all the more important in light of the recognition that dental practices are marketable assets. … Read more
When Dr. Lloyd Pedvis decided to open a new practice in a different demographic area from his previous location, his intention was to provide outstanding service by investing in state-of-the-art technologies, and to promote a sense of well-being for new patients by virtue of an inviting and comfortable environment. Because there was to be no … Read more
Live Long and Prosper Aurora Borealis Orthodontics is believed to be the world’s only Star Trek themed orthodontic practice, filled with authentic, screen-used props from all of the television series and motion pictures. Located in downtown Aurora, ON site started out as a bank/ financial institution. The office experience includes Federation, Klingon, and other alien weaponry and … Read more
The idea of this project is to create a dental office that is functional but at the same time, beautiful and relaxing for the patients. In most cases, patients are nervous when they go to the dentist, so we decided to provide a cozy, homey, and welcoming place that feels a lot less scary to … Read more
Dentistry on Centrepointe is a study in thoughtful design. Located in Ottawa, Ontario, the new office is the fulfillment of Dr. Gurneen Sidhu and her husband (and Operations Manager), Shubho Biswas’ vision for a space that enhances productivity, reduces stress, and implies excellent care for patients. Armed with ideas gleaned at seminars, and with a … Read more
What happens when the perfect client meets a Daring Designer and Dedicated Construction team? The stars align, and something exciting is created. Such is the case for Moonstone Dental – a new office situated in Oakville, Ontario. The design approach, which De Style Design Inc. takes, is unapologetically bold, using such language as elliptical shaped … Read more
He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your eyes. He promises you a steady stream of new patients through flashy direct mail campaigns, a beautiful website and robust social media, and very high Google rankings. You tell yourself … Read more
Humans are emotional beings. They have survived and thrived through the centuries by trusting their gut instincts, regardless of the prevailing logic. These deep-rooted behaviours have helped in many instances but have also become a burden in important situations. The field of behavioural finance was developed in the early 1970’s to try and explain why … Read more
Our firm was recently asked by a bank to measure the return on investment of an Investor Dentist™ acquisition. Specifically, they wanted to know the annualized Return on Investment (ROI) for the absentee owner (hands-off) dental practice investment model. This request was due to a failure of an unrelated i-Dentist™ who was unable to meet … Read more
“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t been much in terms of teaching proper marketing for the new millennium.” Michael Carabash, managing partner of DMC LLP. Why in the world do you, Dr. Dentist, have to know … Read more
For my first editorial with the Oral Health Group, my blatant opinion to start this piece off might not be the smartest idea. But I feel that I owe it to our dedicated readers, and to my two feline children at home, Eleanor and Lou, to be honest and open. With that being said, I … Read more
Marketing your practice well requires the right marketing mix … it takes hard work, innovative, thoughtful ideas and consistent effort. Over the upcoming weeks, I will have many conversations with doctors and office managers wanting to attract more new patients to finish their year off strong and set themselves up for success to begin the … Read more