Have you ever wondered why some dental practices with fewer total reviews consistently outrank competitors who’ve been collecting testimonials for years? The answer lies in understanding Google’s preference for fresh patient feedback over aging testimonials.
Your clinical skills are excellent. Your patient care is exceptional. Yet practices with worse dentistry consistently outrank you in local search results. The reason? They’ve built massive review profiles while you’re still manually asking patients to “please leave us a review when you get a chance.” Spoiler alert: patients never get a chance. Between parking … Read more
Online reviews can instill trust or alienate potential patients. They are the reality of today’s business. It does not matter if the company is built on the drive-thru model or on the delivery of exceptional dental care. What the healthcare consumer says about your practice online matters. Made in CA reports that: The power of consumer-to-consumer … Read more
Disclaimer: The material provided in this article is for general information only. It is not intended to provide legal advice or opinions of any kind. If you suspect that you are experiencing cyber-libel or other forms of defamation, please contact McCarthy Tétrault LLP or another law firm with experience in the area for assistance. What … Read more
A Saskatoon dentist hired a marketing company that pressured two patients to take down their negative online reviews of the practice. CTV News reported that “the women were even threatened with legal action.” The owner of the practice confirmed he hired the man known as Kal to manage the online reputation of his practice. It … Read more
There is no need to convince that online reviews play a crucial role in businesses nowadays. Numbers speak for themselves: 85% of dental patients look at the opinions on the Internet and consider them an important factor while choosing a dentist. The actual question is how to ensure that your practice has positive feedback which … Read more
Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also a new way to communicate. Once a relationship is formed with your patients, you may … Read more
A Saskatoon dentist has successfully sued two former employees for $240,000 in damages for a series of negative online reviews they wrote anonymously about his practice. Queen’s Bench Justice Richard Elson made the decision last month after defendants Paige Harrison and Nia Harrison did not defend against a claim that they defamed Dr. Gary B. … Read more
Automate review requests to improve online reputation for your clinic, seamlessly manage your online reviews from across the entire web. Maxim Software Systems has partnered with online reputation management provider, Bluejay Reviews, to automate review requests, making it easier for clinics to boost their online star ratings and seamlessly manage their online reputation. Bluejay Reviews … Read more
In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers … Read more
It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public … Read more
Elite Dental Associates, Dallas (“Elite”) has agreed to pay $10,000 to the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services and to adopt a corrective action plan to settle potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule. Elite is a privately-owned dental practice located … Read more
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
You’re undoubtedly sick of hearing about how your practice needs a digital marketing strategy, to build a social media presence and why you should learn about SEO. While the dental industry relies heavily (and successfully) on patients’ word-of-mouth to refer and find dentists, there’s a digital alternative that you should be paying attention to: online … Read more
They say that doctors serve a noble profession. Their hard work is truly rewarding when they receive appreciation from a satisfied patient. This is not just a self-fulfilling exercise. If your patient is happy, it also means that they feel healthy. In addition, a review of approval from one healthy patient can influence at least … Read more
Keeping patients satisfied and loyal is critical to the operation of any practice and should be at the center of your dental marketing strategy. It’s just common sense: A satisfied patient is more likely to consistently return for care and, in turn, enjoy good oral health for years to come. As expected, however, every dental … Read more
We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and recommendations to decide just about everything – from what to eat, wear, and watch to … Read more
Online reviews are taking an even more prominent role in how new patients will find your dental practice in 2017. Survey results show that reviews must be positive AND recent to build trust, so it’s essential that your practice has a plan to keep them coming in at a steady pace. The SEO experts at … Read more