We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one of the aforementioned results in a shorter space of time, when in actual fact the … Read more
The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every year. However, the key question remains: Are you achieving your desired business goals with online … Read more
When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when it is used for business purposes, and it requires a different approach entirely. You can’t … Read more
When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor that needs your attention in order to hit the right note, there also needs to … Read more
Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story. Coming up with the perfect way to introduce yourself is tough. Whether you’re talking with … Read more
Conversion rate is probably the most important statistic that tells you whether your dental website is achieving its intended goals. Conversion rate refer to the percentage of new visitors to your website who finally make an appointment to visit your dental practice. To begin with, your dental website should have an intuitive web design and … Read more
What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental practice. Here’s a typical scenario: A dentist decides it’s time to get their practice on … Read more
When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and ultimately my practice than other marketing strategies?’ We’re here to break it down the most … Read more
One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and reputation of the dentist in the field. Online searchers will look forward to educative and … Read more