Online Marketing
Ways to Position Yourself as a Dental Expert and Improve Patient Engagement
A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research work may be sufficient to judge a dentist’s knowledge, they do not necessarily lead to … Read more
Dental Marketing Trends You Should Try in 2019
2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading awareness of the wonderful benefits of cosmetic dentistry, bringing about a widespread interest in the … Read more
Consider Pay-Per-Click Advertising to Promote Your Dental Practice
One effective way to create visibility for your dental practice is to use digital marketing avenues. By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard about you or your offerings. If your marketing plan does not include pay-per-click advertising then … Read more
Optimizing Dental Website Content After It Goes Live
Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to content marketing experts, there is plenty that you can do. With regard to a majority … Read more
How Do New Patients Find Out About Your Practice?
STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of standard marketing require little to no effort, however, it does hold you accountable for how … Read more
6 Digital Marketing Strategies to Win More Patients for Your Dental Practice
Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport with existing patients is important. However, it is also essential to grow your practice and … Read more
How Much Can One Viral Video Be Worth to Your Dental Practice?
When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it will! It’s fine to admit it: sometimes it’s hard to explain to your coworkers or … Read more
Grow Your Dental Practice by Posting Daily to Social Media
As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater case acceptance, and more referrals. We all know it isn’t easy doing the right things … Read more
The Myth of the Ideal Blog Length
One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length for a blog post. As a medical professional, you likely spotted the flaw in the … Read more
Brighten Your Profit Margin With Increased Teeth Whitening Sales
The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry about offending patients, or sounding like they are upselling. So, how do you start a … Read more
Dentists’ Guide: Hosting a Twitter Party
Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate an important message in 140 characters? One of the best answers is hosting a Twitter … Read more
Leverage the Power of Video Marketing for Your Dental Practice
Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and it is expected to reach 79 percent of all internet traffic by 2018. Prospective patients … Read more