With September and the launch of a new school year, we inevitably begin to think about learning and education. When it comes to facilitating the learning and development of new healthcare professionals, mentoring is noted as being a key mechanism to accomplish this goal. While mentoring may not be as prevalent in dentistry as it … Read more
In any type of job, there are elements we hate, fear and try to avoid. For me, that element is dealing with clients who are hit by ransomware. Whether we are able to assist them in decrypting the data or not, it is an extremely stressful and overall nasty experience, to put it mildly. Ransomware, … Read more
You probably know what happens if you don’t practice good oral hygiene: tooth decay, gingivitis, and even worse. But what about preventative maintenance when it comes to employment law? The simple reality is that most dentists, whether they are the employer or the employee, don’t take the time to understand their legal rights and obligations. … Read more
Dr. Staples was the previous Principal owner of the multi location dental practices in Victoria. She nurtured that particular business for 20 years. Growth progressed from a single practice office to a multi-practitioner office with over 30 staff in four different locations. The business model naturally moved to a more corporate structure. In moving to … Read more
Why do we choose one continuing education course over another? Where should we spend our time, effort and money on courses? Why is a particular course of interest to me? How will a course help me and my office, and my patients? What makes a great course? These are all important questions to consider. I’ve … Read more
In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making contact1. That percentage skews much higher in younger audiences and it’s growing every year. Your … Read more
I must admit that when this book first came out in the early nineties, I never read it. I still have not read the book to this day. The premise of the book was that most common relationship problems between men and women are a result of fundamental psychological differences between the sexes. Of course, … Read more
The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad or your social media pages. If you want to make a great impression on your … Read more
With rising interest rates, a stagnating economy, significant tax rule changes for professional corporations and increased revenue pressures, 2018 was another low point in a string of troublesome years for Canadian dental practitioners. No single event more clearly echoed the growing tension than the Core Dental Partnership’s unexpected receivership in Edmonton, Alberta on December 21. … Read more
Our journey to expand Prince Albert Smiles from one to two locations began with a vision: the need to better serve our rapidly expanding patient base. We have created a strong culture of acceptance and warmth for our patients and staff and we wanted to reflect that culture in our surroundings as well. The addition … Read more
Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity and planning, you can create your own campaign to generate leads. Here’s how you do … Read more
Extroverts are outgoing and introverts are shy, right? Not exactly. I’m an introvert. No, I’m not shy. I’m not antisocial. I’m not stuck up. I’m simply just listening and observing in my comfort zone. Truly understanding each personality type in your office – and which one you are – can help you manage a vast … Read more
Despite its integral function in the field of oral health care, many are unaware that the role of the dental hygienist goes beyond cleaning teeth. In celebration of National Dental Hygienists Week this April, we take a closer look at the dental hygienist’s scope of practice and the crucial work they do in furthering oral … Read more
It’s often difficult to sit down and come up with a compelling topic to write an editorial about. But this topic is especially difficult. Not because of the fear that it won’t be of interest to our readers but simply because this specific topic has a personal element that’s tough to put on paper. Day … Read more
When our team at De Style Design set to working on the concept and interior for this practice, we kept in mind that our clients wanted to create a space which is bright, nurturing and welcoming. Natural daylight is present only in the front of the unit and in our design for ceilings and lighting, … Read more
Almost seven years ago, I graduated from dental school and began my hunt for a job as an associate dentist. After working at a number of different clinics and developing fundamental clinical skills, I decided to purchase an established dental practice and so my ownership journey began. As an associate dentist, I was so consumed … Read more
April is here – and so is tax time. It’s when we’re all reminded of our civic duty to contribute to society through taxes, which often leaves our wallets feeling a little lighter as we pass the April 30 tax filing deadline. Unfortunately for many Canadian dentists, this tax season could be the worst one … Read more
Most dental practices don’t dedicate enough and appropriate efforts on converting their prospects into patients. Dentists spend thousands on revamping their practices but rarely have a proper plan in place to convert the prospects into patients. These seven super tips are sure to help you convert your dental prospects into patients. Let’s take a look: … Read more
Keeping patients satisfied and loyal is critical to the operation of any practice and should be at the center of your dental marketing strategy. It’s just common sense: A satisfied patient is more likely to consistently return for care and, in turn, enjoy good oral health for years to come. As expected, however, every dental … Read more
In honour of Dental Assistants Recognition Week, I’d like to take this opportunity to delve deeper into the integral function of the Dental Assistant. As a former Dental Assistant myself, I am deeply familiar with the multi-dimensionality of the role; yet many clinicians fail to understand its complexity and the tremendous value it brings to … Read more