You’re no longer special just because you offer implants, cosmetics and orthodontics. Moderate-to-complex care dentistry is rapidly becoming less of a differentiator among dentists. The differentiator among dentists in this decade and following is when they make patients feel well-cared for. This differentiator exerts its greatest influence during the new patient experience and treatment presentation … Read more
The COVID-19 pandemic has affected an unbelievable percentage of the population since it caught fire in the first quarter of 2020. Being an essential service, you may believe the field of dentistry to be untouched by the pandemic, but that is far from true. The COVID-19 pandemic has significantly impacted the dental industry, just as … Read more
THE WHY: Clinicians’ story While the world was experiencing a global shutdown, many practicing dentists utilized the luxury of time to explore their entrepreneurial opportunities in dentistry. Due to the many well-understood influences of the pandemic on working associates, the idea of opening a new practice and naming it Confluence Dental came to light. Dr. … Read more
I remember going to Expo ‘67 in Montreal when I was 10 years old. In one of the pavilions, they showcased a push-button phone where you could see the person you were talking to on the other end. I thought, wow this is magical. It was just like watching “The Jetsons” or “Star Trek”. This … Read more
Now in its fourth year, the annual Leaders in Practice awards celebrate oral care professionals who are passionate about providing optimal patient care and making a difference in the lives of Canadians. This is an industry-wide program designed to recognize the contributions of individuals across all roles in the practice. 2021 winners will receive up … Read more
The world is advancing at lightning speed. Nowadays, we have self-driving and electric cars, virtual home assistants and mind-boggling technological advancements. We can pay in a flash, meet someone without even leaving our homes, shop for groceries from our couch, and track our fitness with sleek accessories. In a world where everything is becoming smarter, … Read more
Dental practice values are back up. Everyone’s hounding you to sell. Maybe you’re tired of the daily grind of running a dental practice – especially during COVID-19. You find yourself drifting off. You’re on a pristine beach, at your cottage or on a golf course. You see yourself spending more time with family and friends, … Read more
In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content marketing is generally defined as creating and distributing content that is not explicitly promotional. In … Read more
THE WHY: Clinicians’ story The journey to open Blueridge Oral Maxillofacial Surgery (OMS) began while Dr. Osama Soliman was still in dental school. During fourth year, he was encouraged by a mentor to explore his options for becoming a specialist. One day he found himself observing a surgical procedure being performed in a local hospital … Read more
Other than looking a little more youthful or sporty in your Facebook or Instagram profile picture, why else ought we get a little fitter? There are many reasons to get fit, live fit and stay fit. We wanted to focus on why versus how. You see most of us do hours of online reading and … Read more
With the end of summer nearing, many Canadians are settling back into a routine with an increased focus on healthy habits. Numerous patients have delayed care for quite some time, and the demand ahead for treatment plans will be significant. As such, dental practices must be ready to support a return to packed patient schedules. … Read more
A dentist running a Dentistry Professional Corporation (DPC) is like any other small business owner who is challenged with how to pay for drug, dental and extended healthcare costs. If you do not have access to a group plan through your spouse, you will have to pay for these expenses out of pocket using after … Read more
Technology has made its way to the healthcare industry, changing the way patient care is handled on a variety of levels. Telehealth and teledentistry are two prime examples. Though they were already on the rise, the COVID-19 pandemic created a boom in telehealth, with 46 percent of patients saying they use telehealth for some visits, … Read more
Before he played Walter White, actor Bryan Cranston played the lothario dentist Tim Whatley on NBC’s “Seinfeld”. While little about Whatley is realistic, the character touches on mental health issues in the dental profession; namely, the stereotype that dentists have the “highest suicide rate of any profession.”1 Even though this is an urban legend, “Seinfeld” … Read more
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and marketing funnel, which has long been used to guide retail strategies, can easily be applied … Read more
THE WHY: Clinicians’ story T-Dot Dental opened their doors in mid-February 2020. What followed was an almost complete global shutdown to most sectors of society including their newly opened practice. The pandemic was a true test to everyone on how important robust community relationships and a strong strategic business alliance can be in times of … Read more
We hire fabulous, superstar team members who are: Happy to come to work and passionate about their career; Connected and loyal to the practice; Excited to learn new things to drive long-term success; Measure their success based on the team and practice success. Sadly, over time, we often start to notice a change in their … Read more
In a (post) pandemic world, where the population is more aware of the risks of airborne transmission and “work from anywhere” has become de rigueur, some patients will prefer to avoid commuting to the dental practice as often. But that doesn’t mean a dental practice should give up on the relationship it has built with … Read more
Every aspect of our lives was completely upended in March 2020 when the novel coronavirus first reached Canada, and in a matter of days all of us had to adjust to a “new normal” that was anything but normal. The healthcare industry was severely affected as medical professionals fought to stay ahead of the curve, … Read more
When you made the original decision to be a dentist, it is possible that you did not also think about being the executive or leader of a practice and what that would entail. You just wanted to help people have healthy teeth and a great smile. Later on, when you decided to own a practice, … Read more