You probably aren’t looking to return to school anytime soon, but as dental professionals across the world know all too well, attending continuing education courses is essential to your growth as both a practitioner and business owner. 38.1 per cent of Canadian dentists* are interested in attending a CE course on running a small business. … Read more
What’s more challenging: Finding qualified Level II Assistants, or keeping up with patient expectations? It’s a trick question because they’re both vital to the success of your practice. However, based on our recent survey*, we probably could have predicted your response based on your practice’s revenue. We found Canadian dentists who earned less than $500,000 … Read more
Your interests can say a lot about you, especially as a dentist. We’re not talking about what sports you watch or what radio station you listen to on your way home from work; we’re talking about what you study. Some trends in dental continuing education courses are obvious, but some may make you stop and … Read more
Think about a time when you had a great dining experience. Chances are it’s not just the food that made it a memorable experience. From the minute you walked in the door and was greeted by the smiling hostess, to when you paid your bill, you were treated as a valued guest. Picture the same … Read more
There are endless day-to-day challenges to face as a dentist. Not only are you performing procedures, developing treatment plans and trying to stay on top of the latest techniques and products, but you’re also running a business. While every practice owner goes through similar daily struggles, the size of a practice has a large effect … Read more
As technology changes and becomes a bigger part of our everyday lives, you must prepare for your patients’ expectations of a dental office to be tech-heavy. While they may not fully understand the benefits of the upgraded technology, they will know that the possibility of new and upgraded services exist, and will expect them during … Read more
There’s no arguing it: lasers are making a splash in dentistry. With a growing interest and respect for the new tool, continuing education courses on lasers are popping up all over the place. While 22.6 per cent of Canadian dentists* are studying up, there is a drastic difference in who is in attendance. Let’s look … Read more
Stay on top of the competition. A good place to start is to know who and where your competition is, yet 17.4 per cent of Canadian dentists* don’t know how their fees compare to other dentists in their area. While there are many factors (region, practice size, etc.) to determine if this should be a … Read more
Being the dental office with the latest technology has a long list of advantages when it comes to patient care. Dentists may find it difficult to prioritize with so many new pieces of tech on the market: lasers, x-ray imaging systems, CAD/CAM devices, intraoral cameras, etc. There is a clear winner among Canadian dentists, with … Read more
STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of standard marketing require little to no effort, however, it does hold you accountable for how … Read more
This isn’t the be-all end-all of networking guides but considering only 75 per cent of dental professionals are frequently networking, it’s a good start. Seventy-five may sound high, but in reality, all professionals should be networking, whether online or in person. Nobody is claiming networking is easy, but it’s a necessity in business for a … Read more
It’s difficult to stay on top of the latest technology and trends in dentistry – it is literally changing every day! So where do you keep track of it all? Well, for 51.2 per cent of Canadian dentists,* dental journals and websites are their main source. Of course, dental tradeshows reign supreme in terms of … Read more
A recent trending topic in dentistry has seen dental professionals promoting oral health’s direct effects on patients’ overall health. This is seen in campaigns, days of recognition and association messages, but it’s also become apparent for patients during their dental appointments, which will now often include a health assessment. Oral Health Group recently conducted a … Read more
Dental marketing has become a comfortable endeavour, with many Canadian dentists opting to rely on word-of-mouth (WOM) to gain new patients. In fact, 91.9 per cent of Canadian dentists* agree WOM is how new patients learn about their practice. Obviously, it’s an ideal strategy – it requires no money, time or tracking for practice owners. … Read more
What better way to learn how to be successful than through the experiences of your peers and colleagues. Throughout our lives, we draw from our own experiences to make decisions and conclusions. Making informed decisions is a quality that will help you lead the life you want and more importantly, become as successful as you … Read more
Dental professionals are being held responsible for recognizing their patients’ areas of poor health, especially outside their mouths. In a recent survey conducted by Oral Health Group*, 85 per cent of dentists said they perform some form of health assessment on their patients as part of their regular exam. When asked about the types of … Read more
It’s the millennial-aged debate: in-person vs. online. While it may seem that the digital world is winning, that may not be the case in dentistry. It appears using the digital world to attract new patients isn’t all it’s cracked up to be, with 92 per cent of dentists* stating word-of-mouth is still their best source … Read more
