When Dr. Lloyd Pedvis decided to open a new practice in a different demographic area from his previous location, his intention was to provide outstanding service by investing in state-of-the-art technologies, and to promote a sense of well-being for new patients by virtue of an inviting and comfortable environment. Because there was to be no … Read more
Live Long and Prosper Aurora Borealis Orthodontics is believed to be the world’s only Star Trek themed orthodontic practice, filled with authentic, screen-used props from all of the television series and motion pictures. Located in downtown Aurora, ON site started out as a bank/ financial institution. The office experience includes Federation, Klingon, and other alien weaponry and … Read more
The idea of this project is to create a dental office that is functional but at the same time, beautiful and relaxing for the patients. In most cases, patients are nervous when they go to the dentist, so we decided to provide a cozy, homey, and welcoming place that feels a lot less scary to … Read more
TAUB Products, a long-time manufacturer of dental laboratory and restorative products, has introduced a low-profile emergency eyewash station that adapts to a wide range of office and laboratory faucets. The new station provides instant access to a single aerated water jet, flushing the eyes and washing the face of chemical or particulate contamination. Jordan Taub, … Read more
Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage for non-productive time in hygiene is 5-8%. If the hygiene program is appropriately designed, the … Read more
Developing an effective team can be one of the most crucial aspects of success in a practice. It takes time, as each member brings unique personality traits, preferences, styles and experiences to the team. It is a worthy investment, because once things gel, a team that works together effectively will benefit your practice operations and … Read more
“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t been much in terms of teaching proper marketing for the new millennium.” Michael Carabash, managing partner of DMC LLP. Why in the world do you, Dr. Dentist, have to know … Read more
Email overload is a common stressor in the modern workplace. If you feel that email is impacting your productivity, the following tips may help: Check email only a few times a day. Turn off e-mail alerts so you don’t have the temptation to read and respond to messages right away. Instead, check your e-mail at designated … Read more
In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business. With easy accessibility to digital marketing tools, it is the best marketers and not necessarily … Read more
A 72-year-old female patient was referred to our office by her physician with the chief concern of a large granuloma on her lower lip. The patient had a medical history positive for hypertension, thyroid disease, hypercholesterolemia, osteopenia, sinusitis and eczema. The patient reported that over the past two to three years, she had a re-occurring … Read more
Once your patient has accepted their recommended treatment plan and has signed a financial agreement, the scheduling of their treatment may begin. One of the biggest challenges that we see practices dealing with on a daily basis is how to effectively schedule to maximize the time and efficiency of the procedures while decreasing operator fatigue and enhancing … Read more
One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and reputation of the dentist in the field. Online searchers will look forward to educative and … Read more
Personable, Inc., the leading document management solutions provider, launched its Dentrix Connected version of ScanWriter, for Dentrix® users, at the 2016 California Dental Association Presents Conference in San Francisco, California, on Thursday, September 8, 2016. ScanWriter Dentrix Edition, a software program that automates intelligent data collection from Dentrix to various accounting software, including QuickBooks, improves … Read more
Are you doing all you can to motivate and empower your patients to become actively involved in their dental health? As dental professionals, you are trained to understand the science of oral health. You know how to use the tools available to provide the best treatment possible for the patient. However, sometimes we forget … Read more
When we graduate from dental hygiene school and enter the workforce, it is the skills that we attained and the desire to help people that drive us. We do not think when we meet a potential employer to ask about workplace dynamics, ethics, and values. We talk about office hours and salary. We do not … Read more
Are you using referrals as one of your most successful practice building strategies? One of your patients has just said great things about you, your office and your team. This is an excellent opportunity to take advantage of one of the most successful dental marketing strategies; asking for a referral. Your patient won’t think to give … Read more