Marketing Your Dental Practice with Video
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
marketing
Quality Takes Time: Corners You Should Never Cut When Launching a New Website
You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims valid? Quite possible. Are the products likely adequate for marketing your dental practice? No! One … Read more
Weekly Wisdom: What is Your Brand Archetype?
In this week’s Weekly Wisdom video, Angela Mulrooney shares how knowing your brand archetype is important for understanding your brand. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
How to Choose Catchy Content for Your Website
According to statistics, at least 90% of consumers are drawn to original content and find it helpful. Of this number, 78% believe that any organization taking time to create original content for their website or social media platform is interested in them as the consumer, thus building a long-term relationship with them. As a health … Read more
Reasons Your Web Traffic is in Flux
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
3 Great Examples of Dental Business Newsletters
Do you run a dental practice and wish to promote it with newsletters? No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But how do you approach it in a proper way? How do you obtain new customers … Read more
Weekly Wisdom: Is Your Social Media Boring?
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and interesting for your patients. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Guide to Content Marketing
In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content marketing is generally defined as creating and distributing content that is not explicitly promotional. In … Read more
The ABC’s of Marketing to Gen Z
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Everything About Email Marketing for Dentists
Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their mobile devices. As a result, if you want to grow and earn a consistent income … Read more
Understanding and Optimizing the Dental Marketing Funnel
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and marketing funnel, which has long been used to guide retail strategies, can easily be applied … Read more
Is Your Marketing Ready for the “Next Normal”?
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
7 Must-Follow Habits to Gain More Dental Patient Google Reviews
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the internet as the primary method … Read more
Video Marketing for Your Dental Practice
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most important. Video is one of the most popular and fastest growing marketing mediums. In fact, … Read more
Improve Your Dental SEO with Backlinks
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
How to Assess Your Dental Website Quality with Google Lighthouse
You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized it is. Thankfully, Google offers a tool that can help. A Lighthouse audit takes just … Read more
5 Reasons Why Your Dental Practice Needs to Engage in Social Media
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices. Does my dental practice need social media? Like brushing your teeth and flossing, the answer … Read more
Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course
It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where they are? Mapping out this new patient journey is what keeps Paul Intlekofer, CEO of … Read more
Why Complete a SWOT Analysis for My Dental Practice?
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good thing for the industry as a whole. More people are paying attention to their oral … Read more
Using Video to Put a Human Face on Your Digital Marketing
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!