The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of that fact, and competition for the coveted top spots on Google Maps can be fierce. … Read more
The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is having an outstanding online presence. How Do I Get My Business Online? Just having a … Read more
I was recently asked by a dentist to look into my crystal ball and tell them what I see for the future of dentistry. We know that when one is trying to predict the future, one must be prepared to be wrong more often than they are right! Still, it is always fun to play … Read more
It is often said that word of mouth is the best advertisement. That may be true, but only if people are saying good things about your dental practice. Otherwise, it can become a PR nightmare. Furthermore, the modern version of “word of mouth” is actually the written word, which is widely shared across social media … Read more
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more
A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of themes and highlights the services properly. Due to this, it attracts more visitors and generates … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Most dentists and practice managers know exactly how many new patients they acquired in the past year. However, far too many are unable to answer this simple question: Exactly how much is a patient worth? More importantly, which patients are the most valuable to your practice – and how can you attract more of them? Understanding patient … Read more
When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting the titles right is essential, and Google recently made it a bit more challenging. Let’s … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Have you ever regretted signing a contract? If so, you probably found yourself thinking, “if only I had known about that in advance.” You certainly do not want to experience contract regret when hiring a third-party individual or firm to market your dental practice. Here are some of the most relevant questions to ask before you commit. … Read more
We all know how important dental hygiene is—but we don’t always know which clinic is best suited for us. So what do we do? We Google it and book an appointment with the clinic that appears at the top of our search results. This is what good-quality content does for dental services. It helps maximize … Read more
The savvy dental practice owner knows that it takes more than clinical skills and dedication to succeed in this competitive industry. It takes a winning marketing strategy – and that is easier said than done. In reality, some of the most basic truths and most effective methods are often overlooked. 1. Yes, your patient base … Read more
Dental marketing is a tricky thing. You don’t want to bombard your patients with ads, but you do need to get their attention in some way. If you do not make them aware of your dental office’s existence, then there will be no one for them to see! One of the best ways that dentists … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
We’ve all heard, “it takes money to make money.” That is true of any business, including a dental practice. While some practice owners would like to view marketing as an unnecessary expense, it is vital if you want to grow your practice. In fact, marketing should be considered not as an expense but as an … Read more
Angela Mulrooney explores the concept of seeming narcissistic by being present on social media in this episode of Weekly Wisdom. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. It is an excellent way for individuals and businesses to gather exposure and promote their industry. TikTok has established itself as a compelling form of social media in a very … Read more
When was the last time you reassessed your brand? Let Angela Mulrooney explain why you should be performing a brand audit on your practice in this episode of Weekly Wisdom. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Choosing a dentistry clinic is quite a responsible task for people and their kids. They usually read all relevant reviews, learn the ranges of services, their prices, the doctor qualifications and so on. However, now there are numerous channels where you can tell more about your dentistry services and promote your clinic among the target … Read more