If you’re not getting enough calls for your dental business, it’s time to take a step back and re-evaluate your marketing strategy. There are several strategies that can be used to attract more callers, like hiring dental digital marketing companies. This blog post will discuss and walk you through nine of the most effective methods. … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
How social media tactics can help market and grow a dental practice When we think of technology and its impact on the dental industry, we can’t ignore the importance of social media. Has your dental practice already jumped onto the social media bandwagon? Are you looking to steer your office’s presence in a more professional … Read more
Many dentists look to grow their practices much like any other small business owner might seek to expand their customer base and reach beyond their current revenue stream. Although dentists have the ability to provide quality care, they often lack the business skills needed to run their practices efficiently. This can lead to problems such … Read more
Earned media, particularly mentions in the news, is probably the best brand exposure that your dental practice can get. Research has shown that earned media has a much greater influence on lead conversion than other brand exposure, potentially leading to nearly ten times as many new sales as blog posts. A downside to earned media is … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
In this episode of Weekly Wisdom, Karen Ergus explains how your practice can stay competitive in the current saturated dental market. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
With so much of a recent focus on digital marketing, it’s important to remember how vital word-of-mouth marketing is for your dental practice. Of course, all of the marketing advice shared through Oral Health’s blog and Oral Health Office is extremely valuable for conducting marketing efforts for your practice, but, according to our survey last … Read more
Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that. In fact, some of the most powerful aspects of marketing are much more subtle and strategy-based. Here are … Read more
You may have a niche market, but there is an equal chance that a half dozen other offices in the neighbourhood offer the same dental services. Either way, your practice is unique. That is because your services do not define your brand. It is comprised of many things, from the aesthetic design of your website … Read more
Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online blogs and build trusting relationships with your potential customers. The style and type of blog … Read more
One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not become the world’s largest retailer simply by making shopping convenient; it is also because of … Read more
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental practice on social media. In fact, we can take it a step further. You need … Read more
Did you know that 80% of patients will look for another clinic if you fail to provide a great patient experience and their expectations of convenience are not satisfied? That’s why it’s of an immense importance for dental clinics to strive at patient experience improvement. You might even have to reframe your work to satisfy … Read more
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and strategy, which yields valuable insight into potential problems and opportunities for improvement. Overview: what a … Read more
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It involves setting goals, developing strategies, and creating a cohesive plan involving all channels. To make … Read more
We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of productive employees, or even website hacks – sometimes, things just don’t work out as you … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant update since, and how recently? It might be ready for a redesign or major update … Read more
