In a digital age, having a strong online presence is a necessary tool for success for any dental office. But it’s not just about having a website; if you know the most effective digital marketing strategies, you can get the most out of your marketing budget. Here are some steps to take to increase your … Read more
Toronto-based Gartner Canada keeps its finger on the pulse of “universal” marketing trends, irrespective of niche or industry. Every year, their team of global researchers and analysts survey Chief Marketing Officers on their “spend and strategy.” These findings inform recommendations to be incorporated into organizations’ broader strategies from year to year. In a recent announcement, five predictions were … Read more
Why Cost-Effective Digital Marketing is Essential for Success in Dentistry We all know the big brands like Coca-Cola and Amazon due to their popularity, but it is not just the international companies that need to pay attention to their online presence. In today’s digital age, all businesses should invest time in brand awareness and online … Read more
Dentistry is about more than shiny white smiles and fillings. Successful dental offices are a unique blend of high-quality care, patient-oriented logistics, and targeted dental marketing. Digital marketing is particularly important today, as 96% of Canadians are on Facebook and a further 55% use YouTube. However, deciding which channels to market on can be tricky. … Read more
What is dental marketing? There are many ways to answer that question. In fact, it could be a topic of a book or even an entire series. Yet, it can be summarized in a very simple statement. Dental marketing is the art of getting people to find you and then getting them to choose you. … Read more
Dental work can often be costly for patients and dental clinic owners know it can be a fight to get new patients to attend their practice. An essential part of a dental marketing strategy is writing articles, either for the blog itself or for online platforms like social media. A huge percentage of people find … Read more
SEO (search engine optimization) is the foundation of digital dental marketing. However, it is not just about how well your website ranks in general Google search results. It is also about how well your practice ranks on Google Maps. Why your dental practice needs to be on Google Maps It is no secret that Google, … Read more
NAP is a marketing acronym, which means name, address, and phone number. The short answer is that NAP consistency is the accuracy and uniformity of your dental practice’s basic information. The long answer revolves around local SEO (search engine optimization), which is what it takes to put your dental practice on the map. The foundation … Read more
Marketing your dental practice to younger audiences can open new avenues to expand your brand. With social media’s rising popularity, especially among the younger ages of 18 to 25, broadening your online reach can help people in this demographic find the dental care they need, which may turn into leads for your business. To emphasize … Read more
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of users, most of whom are highly active, it appears to be a marketing goldmine. In reality, it can be a valuable part of your dental marketing plan, but it may … Read more
RELATED ARTICLE: How to Gain a Competitive Edge with a Sound Marketing Plan
As a successful dental practice that wants to leave its mark in the industry, I am sure you want to attract the right kind of patients. If your marketing strategies are unsuccessful, even if you attract patients to your practice, they may not be the high-value individuals you seek. In the past, dental marketing revolved … Read more
The internet is a major information resource today. It is no exaggeration to say that it is a vital resource for any business – 95% of people look for a dental practice and doctor online. You are not here? You’re not there for clients. “Word of mouth,” which many managers like to rely on, doesn’t … Read more
Has your website slowed down? Do you feel that it takes ages to load now, unlike in the past when it opened almost instantly? There could be many reasons behind this issue, but they may all have one result – discouraging visitors to your site. As a dentist, you may know what a crucial role … Read more
You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now growing in popularity. Since they provide information in small, easy-to-digest doses, they can be effectively used by dental offices to market their services to new and existing patients in the … Read more
Did you know that Canada’s dental market is forecast to grow to US$ 16.61 billion in 2026? The Canada Dental Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026) report indicates a Compound Annual Growth Rate (CAGR) of 2.41 percent from 2022 to 2026. Canada’s dental industry is expected to grow by two percent this year. … Read more
If you want the phone to ring more often in your dental office, your waiting room to be full, and your treatment chair occupied all the time, you are not alone. This is precisely what every dentist wants. However, if you are one of several dentists operating in the same area, it may not be … Read more
