This very blog represents an ever-growing, still-relevant, and robust component of dental practices’ successful digital marketing campaigns. While blogs as a form of content have been around for more than 30 years, what in 1999 amounted to ~24 bloggers now spans in excess of four million active blogs in Canada alone. The power of this dynamic platform for educating, … Read more
Welcome to 2024! This is the time when we think of all the exciting changes that come with a new year. We swear all those “old” habits that have held us back will be kicked to the curb and replaced with “new,” life-changing ones. This “out with the old” idea brought to mind recent conversations I have … Read more
In a snapshot of around 350 small businesses, B2B firm Clutch found that one in five respondents “selectively” opted to use social platforms like Facebook as their primary online “home” instead of the conventional website.1 Despite some movement on this front, websites are hardly going the way of the dinosaurs. In fact, it is estimated … Read more
We all know how a smile speaks 1,000 words without its “wearer” saying a word. So, it stands to reason that one of the most powerful tools that dentists have to market their practice is compelling “before” and “after” photos. These photos showcase examples of your work – skill, talents, artistry, technical capacity, and so … Read more
Learn more about the best practices for designing digital patient forms.
How to audit and improve content to fight dental fears We all know that you and your friendly, non-judgmental team are nothing to fear! However, studies like this could make you wonder: How many potential patients never make it to our office because the very idea of visiting a dentist is a panic attack-inducing prospect? The patients you actually … Read more
As a new school year starts afresh, it may be high time to send your practice’s website “back to school,” too! A modest refresh may be all that is needed to get your website up to speed. Or, a more substantive overhaul may breathe new life into your practice. Whatever you do, no website update … Read more
There is no better time to spring into action on the marketing and patient engagement front than when your competition embodies the laziest days of summer. Furthermore, what better time to reassess marketing and communications initiatives than the present, as we enter the mid-way point of the year? After all, as the motivational luminaries will tell you, … Read more
Newcom Media Inc · Episode 7 – What Dentists Need to Know About Marketing Sponsored by Read the audio transcript below: Dr. Luisa Schuldt (LS): Hi everyone. Welcome to Brush Up, presented by Oral Health Group, the dental podcast where we speak with industry experts to discuss a variety of topics such as technology, finance … Read more
Getting your family mentally and otherwise ready for a new school year requires a favourable time horizon. You don’t want to rush it. After all, having the right supplies and mindset at the start sets the tone for the balance of the academic year and can also have repercussions for the succeeding academic years. The same mentality … Read more
Best practices from the industry that knows hospitality best Before we know it, spring break will be in the rearview mirror, and we will be starting down the peak travel season. There is no time like the present to “borrow” from what our busy friends in hospitality have down to a science: the “guest experience.” … Read more
Analytics is the foundation of every dental digital marketing strategy. Harnessing data-driven insights can help you make informed decisions leading to the growth of your dental practice. Google Analytics 4 is the latest version of Google Analytics built to replace Universal Analytics (UA) after July 1, 2023. Essentially, it’s meant to alleviate the privacy concerns … Read more
Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, even during the dog days of summer. There are numerous opportunities to shine a light on and take a big bite out of some of the biggest barriers to drawing … Read more
Are you ready to give your dental practice the boost that it deserves? In this fast-paced digital age, it’s no secret that online reviews can make or break a business, and dental practices are no exception. With just a single click of a button, potential patients can access a wealth of information about your practice. … Read more
