Trends to watch for…GenAI and more! We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on … Read more
No. 1 – Canadians’ top resolution = Get more physically and financially fit No. 2 – Approach-oriented vs avoidance-oriented goals for success No. 3 – Only 13% of resolutions persisted after four months.
Every dentist wants more new patients, but not every practice knows where they’re really coming from—or how to consistently bring them in. In today’s digital world, the answer isn’t in billboards, radio ads, or local coupon books. It’s online, where nearly all patient journeys begin. Where new patients actually come from According to BrightEdge Research, … Read more
The art of identifying quality content Develop an editorial calendar.Media outlets use these calendars to plan their coverage.Your practice can do the same.A list of content ideas and plans to deploy them provides focus.It ensures consistend and always evolving content.It also ensures no missed opportunities to educate, entertain, and endear are missed.
Let’s begin with a “legal disclaimer.” Nothing I say in this blog should be construed as valid dating advice! At 59 years of age and almost 25 years of marriage under my belt, I am the last person you should ask about whether to swipe left or right on anyone’s profile. That being said, there … Read more
Even the most successful practices and “recession-proof” industries experience slowdowns. Here’s what to do with your newfound time.
Do not underestimate the power of the “ring”! The power of online and social marketing is undeniable. Yet, the “old-fashioned” notion of picking up the phone and engaging with a practice is not history. In one of the most comprehensive reports of its kind in recent years, Forrester Consulting looked at the continued impact of … Read more
Standing out in today’s crowded healthcare landscape requires more than just a strong online presence. For dental practices seeking to attract new patients, direct mail campaigns provide a distinctive way to connect on a personal level and drive measurable results. Unlike digital marketing efforts that can get lost in the noise, direct mail delivers something … Read more
Build loyalty in your patient base by minding the “lifecycle” of the relationship.
The new year is arguably the most wonderful time of the year. You have the opportunity to start afresh, to shake off all of the cobwebs and the disappointments of the outgoing year. Developing an editorial calendar is one of the best things you can do for your personal and practice growth. Training and clinical … Read more
Dental practices are rewarded for quality content that adheres to “EEAT”: Experience, Expertise, Authoritativeness, Trustworthiness.
Even the most successful businesses and practices among us have slowdowns. Everything from national holidays to signature local events that occur every year can play a role in lacklustre traffic. It is important not to dread these normal ebbs and flows nor to panic unless the slowdown truly comes as a surprise. As we will … Read more
Your Money Your Life (YMYL) topics = Content that is inherently harmful or may be indirectly harmful to one finances (money) or health and safety (life).
Previously, we discussed the ever-evolving Google Quality Control guidelines, specifically EEAT, which stands for “Experience, Expertise, Authoritativeness, and Trust.” Now, we want to get you and your practice acquainted with another tenet of Google’s QC that can significantly benefit your business and its search rankings: YMYL. What is YMYL? Your rankings are only as “good” and … Read more
In the increasingly competitive field of dentistry, developing a strong marketing and branding strategy is essential for growth and sustainability. Today, patients are more informed and selective, often turning to online reviews, social media, and search engines before choosing a healthcare provider. Thus, a well-executed branding strategy not only helps attract new patients but also … Read more
In today’s competitive dental landscape, standing out requires more than just excellent clinical skills. A strong brand that resonates with patients is essential for long-term success. Dentists and practice owners must adopt innovative strategies to build a compelling brand that keeps pace with evolving consumer expectations. There are numerous ways dental offices can enhance their … Read more
Research does not lend itself well to marketing content that gets results. Announcements on the “latest” tend to be technical, jargon-laden, even misleading.
Dental technologies represent a big industry. Grand View Research projects this $11.2 billion market will grow 6.3% annually, worldwide between 2024 and 20301. The global research and consulting firm credits keen expansion to a growing need for services, driven by an aging population, as well as evolving medical tourism and the launch of myriad government … Read more
Our survey shows that most dentists have a pre-determined amount they put toward their marketing budget for the year. But what do the experts recommend? The Business Development Bank of Canada (BDC) recommends basing your marketing budget on a percentage of your revenue and finds that most B2C small businesses spend between 5 and 10 … Read more
Retired dentist, Dr. James Vassallo, shares how he marketed his practice in the beginning and the end of his time running the practice, demonstrating how important it is to build a loyal patient base. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!