Everyone loves a good deal, and in 2025 promotions and discounts remain a powerful way to attract and retain clients. This infographic highlights key statistics on promotion outcomes, offers guidance on how to get started, and outlines the methodology behind successful campaigns.
Your dental patients are on social media—but how exactly are they using it? And how can you best leverage your own platforms to reach them? According to our latest survey, half of respondents said they are open to following business accounts, including dental practices. If you are deciding where to focus your efforts, Facebook, YouTube, … Read more
In its 2025 Health and Media Annual Tracking Survey, the Canadian Medical Association (CMA) found that 62% of respondents encountered health content that later turned out to be false or misleading—an 8% increase over what was reported in last year’s survey. All members of our broader medical community have the responsibility to contribute favourably to … Read more
Everyone is busy. Even your most loyal patients may not take the time to actively refer their friends or family to you. A clear and grateful “ask” can go far to secure more referrals. Follow up. Thank patients for their referrals, either with a simple thank you card or a VIP promotion.
When you started your practice, you may have quickly put up a website and opened social media accounts to have a presence—any presence. You may have covered significant ground on that site, highlighting every service you offer. But you may be missing the real “beating heart,” which differentiates you from the other dentists in your … Read more
For many general dentists, “success” looks a lot like burnout. Your schedule’s full. Hygiene is booked weeks out. You’re staying late, working through lunch, and grinding through procedures day after day. From the outside, your practice looks healthy. But when you sit down to check your numbers, the profit margins tell a different story. Despite … Read more
Consider how many times you have checked your email today. In all likelihood, you have at least viewed several emails by now, if not crafted and sent several of your own messages. Email remains a powerful communication tool in our personal and professional lives, driving an average ROI of $36 for every $1 spent. In … Read more
Look, here’s something nobody tells you when you’re drowning in missed calls and double-booked appointments: that shiny new dental marketing strategy your consultant sold you? It’s worthless if patients can’t actually reach you when they try to book. You’re spending thousands on SEO, Google ads, and social media to drive traffic to your practice. But … Read more
We are getting this question more often from our dental clientele—why aren’t we posting to Instagram and TikTok? It’s a fair question and it’s easy to get swept up into the hype of social media today. So here is how we respond: Do you want to be flashy or do you want to have a … Read more
GET SMART As we step into the summer season, it’s a great time to reflect and set fresh goals. However, some methods of setting goals are better positioned for success than others. This is similar to how you may find some techniques or methodologies in your day-to-day practice consistently bear fruit, whereas others wither on … Read more
17% of survey respondents say short-form video content delivers the strongest ROI. 93% of surveyed organizations say video is cirtical to their marketing strategy. Total video plays by businesses of all sizes have grown year-on-year, with a 13% increase for small- and mid-sized enterprises.
Are you aware of the RCDSO’s updated social media guidelines? Josh Koziebrocki, Founder of Koziebrocki Law, shares the details of the policy and 5 recommendations that all dentists need to consider when posting to social media. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
The real reason your practice isn’t growing? Fear masquerading as caution. Businesses don’t collapse in a single moment—they erode by clinging to what once worked. Blockbuster didn’t die because of competition. It died because it stayed the same while the world changed. Blockbuster is a case study in denial. And here’s the hard truth: some … Read more
Due to their effectiveness, promotions should ideally play an important role in your practice’s overall marketing strategy. And the most effective promotional programs should ideally align with your practice’s values and identity as a “brand.” Otherwise, the promotion may lack authenticity and seem incongruous with what you represent as an office and team. Just how … Read more
More than half of Canadian patients would take to Google if in need of a new dentist. Once they come across your dental practice during their search, the most important element they consider is the online reviews. However, the list of procedures and services offered has increased in importance over the last five years, especially … Read more
One of the parts of our work we love most is educating dentists on the best practices for digital marketing. Done correctly, online marketing should be a revenue generating machine for your dental practice, not another cost centre that reduces your bottom line. While dental school gave you the tools to care for patients, it … Read more
The start of a new month, year, or change of season is a great time to reveal refreshed services! Patients often seek to start afresh during “temporal milestones.”
You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more … Read more
You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more … Read more
