From Rosemont Media A recent study from comScore, Inc. provides a breakdown for the composition of smartphone owners by age in the U. S. As the demand for mobility continues to expand, mobile website design and mobile dental marketing is quickly becoming an essential ingredient in a successful online presence for your cosmetic dentistry practice. … Read more
All I want is the truth, just gimme some truth – John Lennon (1940 – 1980) Endodontics is once again careening towards technologic revisionism – and the marketing by the companies veers as always towards corporate hegemony and their advocates as always are out in solipsistic full force; the question is, does technology improve the … Read more
Trends come from sifting data and watching how processes evolve. The following addresses Facebook Places, Gowalia and Foursquare, all of which relate to location based mobile check in services. Ask yourself the obvious, will this impact on you in the next year, 3, 5 re; your practice growth. Image by Anthony Quintano via Flickr Almost one … Read more
Was doing a search on the topic of SEO/Search Engine Optimization for a blog entry and came across a website that truly encompassed every conceivable facet of web based marketing and landing #1 or #2 on a GOOGLE search. We seriously ain’t in Kansas any more Toto….this is the new world of being a dental … Read more
From AH HA Insights Introduction: Dentistry 2.0 For many Americans the Internet has become a credible source of health information. Medical sites like WebMD, MayoClinic.com, Vitals.com, Healthgrades.com and others offer unprecedented access to health information to feed this growing consumer appetite for health information. According to a recent survey by Pew Research Center‘s Internet and American Image … Read more
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Round and round it goes, and where it stops, I haven’t got a clue……… Read more…..
I’ve been practicing for 137 years, but increasingly, the times, the economy, the state of the world seems to be creating a heightened sense of anxiety in many patients……thought I’d open this up to folks that work with hypnotherapy, one of my personal favorite pain control modalities. Found an article written by Joyce Hansen (a … Read more
I suggest you read this first……CLICK………..then ask yourself. In a world of upheaval, economic uncertainty, will your client base expect greater and greater innovation from you in regard to educating them on their needs………the old saw of making them want what they need is moving into a entirely new realm of educational platforms, from smart … Read more
The time has come for dentists to embrace social networking, because if they don’t, they will risk losing an invaluable marketing tool of viral proportions.. CLICK Click on the above link and spend some time on the page you reach shown below. This kind of public awareness and patient retention and acquisition program is in … Read more
The implications this holds for dentistry, for patient education, for collegial education, for obtaining information on new products and pricing is limited only by one’s imagination….to say nothing of the impact that all this has on practice marketing through social networking….. Read more
March 17, 2011 – Press release Downers Grove, IL -Industry-leading dental website and Internet marketing expert, Officite, has been selected by the American Dental Association (ADA) as the first corporate provider to offer web-based ADA patient education brochures and Toothflix videos. Through the new collaboration, dentists can educate patients with trustworthy and respected, ADA-branded online … Read more
This is by way of example, not an attempt to violate copyrights associated with the GOOGLE guaranteed company Sinai Marketing; so please, enough with the outraged emails that suggest that FYI‘s in the blogosphere in the realm of informatics are in violation thereof, it’s that entire CERTIFY ME, CERTIFY YOU BLUES mentality…..it’s the Internet, there … Read more
Between singing and dancing websites (ease up on the text folks, it’s a visual medium, social networking as a marketing tool, a new piece of digital equipment hitting the marketplace daily and the fact that you want to choke one staff member a day, life can be arduous for a dentist. What’s even worse is … Read more
Facebook is reframing it’s look; it was never intuitive or user friendly, but it was long overdue for a visual overhaul and that is launching……..the use of newsletters is old hat in dental marketing…..what Facebook and Twitter offers is 24/7/365 newsletters and customer service and familiarity which builds and brands loyalties………….check out the following article. … Read more
NEW YORK, Jan. 25, 2011 /PRNewswire/ — A new nationwide study by Verasoni Ah Ha! (The Research arm of Verasoni Worldwide), of how dentists use Facebook to promote their practice reveals that dentists are at a loss on Facebook. Data from the study reveal that dentists do not yet understand how to leverage social media channels such … Read more
by DentalVibe A savvy marketing guru has joined forces with Dr. Steven Goldberg, the inventor of DentalVibe. DentalVibe, a comfort injection system, utilizes patented VibraPulse pain blocking technology to send a message to the patient’s brain, intercepting the pain and sensitivity associated with a traditional injection. Scott Mahnken has helped companies such as SS White, … Read more
I’m old enough to remember, two early dental entrepreneurs who were excoriated and taken to court for appearing in an ad related to the Holiday Inn. My how the times have changed. From Dental Tribune international – No matter what size your practice is, reaching out to new and prospective patients is a must for every … Read more
By Jay Goltz (Editors note: Marketing , good or bad,always comes to dentistry. We are prime targets for a “sell”. Groupon is a new age manifestation of barter on one level and AMWAY on another. It’s worth checking into,however, CAVEAT EMPTOR.) I have been reading with great interest (especially here) the stories of retailers sharing their … Read more
It will benefit your internal marketing, and produce more magical moment such as this…