For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is really tough. Creating the ultimate interactive experience is something each business wishes to have. Dental … Read more
If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT (Bidirectional Encoder Representations from Transformers), one of the most significant updates in several years – … Read more
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Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning. You may not be selling watches but your Google Ads, formerly Adwords, campaign needs some … Read more
Your patients hold the internet in the palms of their hands, quite literally. The popularity of mobile has been growing rapidly for over a decade, and it passed desktop computers years ago. As you probably know, Google has kept up with the times, transitioning to a mobile-first ranking system. Just a few years ago, you … Read more
It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public … Read more
Navigating the dental business world can be one of the toughest jobs in the dental space. Choosing what services are needed, what is necessary, what to keep in office, what to outsource, where do you start? Every time you open your email or social media accounts there is a new type of service offered. What … Read more
A strong brand image is high on the agenda for most dental practices. Forward-thinking practitioners know how an out-of-date website or a poor email newsletter can paint the wrong picture of a brand in a matter of seconds. But building a brand isn’t just about how a company looks. How a dental practice sounds to … Read more
Our love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is much older than the internet, and it isn’t likely to fade anytime soon. Video marketing … Read more
Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone is doing it, using it and viewing it; the largest to the smallest businesses, governments … Read more
The digital sphere has become the focus for marketing across industries, especially over the last few years. However, marketing brochures continue to have their own place, especially in the real estate and medical sectors. For dentists with private practices, a marketing brochure is an excellent tool for reaching out to potential patients. Handing out brochures … Read more
Maybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing a brand-new dental practice can be daunting. With no established reputation or patient base, there … Read more
Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work for your practice? Push vs pull: the difference between inbound and outbound marketing You’ve probably … Read more
The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad or your social media pages. If you want to make a great impression on your … Read more
Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that in an ever-evolving digital world, the tried and tested of yesteryear may not deliver the … Read more
Despite everything you may hear in 2019, your business will not disintegrate if you’re not on social media. That’s not to say you aren’t missing out on a large younger audience, but there are some successful alternatives. • Focus on your website. Your website should host all of the information patients are looking for when … Read more
The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can translate into more ways for people to locate your website. However, this is not true … Read more
“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t been much in terms of teaching proper marketing for the new millennium.” Michael Carabash, managing partner of DMC LLP. Why in the world do you, Dr. Dentist, have to know … Read more
What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically change how your team approaches social media. Here’s a common scenario: a dental practice new … Read more