Although LinkedIn might not have caught on as quickly as other platforms such as Instagram, Facebook, or Pinterest, in recent times, it has experienced significant growth, with a broad user demographic. With over 675 million users worldwide, of which 16 million-plus are in Canada, it is a social media platform every dental business within Canada … Read more
Don’t have a huge marketing budget? Can’t afford to hire a Dental SEO agency? Don’t worry. You can get started with SEO yourself. Dental SEO is pretty straightforward. It’s about providing what the searchers and Google want. If you understand what your target audience is looking for and creating content around those topics while tweaking … Read more
Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’ attention through digital marketing. Social networks are one of the most popular digital marketing tools … Read more
Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy patients to spread the word. They might not know you are accepting – and actively … Read more
Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and start marketing through Instagram. Here is a crash course in setting up a successful Instagram … Read more
How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like more new patients, so it could be better. The challenge is figuring out which aspects … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you need to nurture referrals, build your practice, and grow your clinic’s outreach. So how do … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence that’s helpful for search engines and patients alike; it also includes using paid dental ads … Read more
You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It also needs to be optimized for humans, specifically potential patients. SEO (search engine optimization) and … Read more
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to stay. Yes, you do need to have a social media profile. But it does not … Read more
In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
1. Podcasts Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all aspects of dentistry, anything from clinical skills to marketing, to team management. The following podcasts … Read more
Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do you? Improperly configured ads are a waste of your advertising budget. If you don’t customize … Read more
A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard this advice before. Most likely, your mind goes to Facebook, Twitter, Instagram, or maybe Pinterest. … Read more
There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have changed! Today, there is not a local dentist, but dozens of them in most cities. … Read more
Transform Dentistry Businesses Scale-up your dentistry business with the right digital marketing and social media tools Dental marketing experts Sharky Liu from DentistFind and Adrian Lefler from MySocialPractice will co-host an upcoming educational course on Digital Marketing and Social Media Fundamentals 2020 Update. The program, to be held at the University of Toronto Conference Centre … Read more
In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have to constantly setup and take down your equipment. So I did a lot of research … Read more