Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices. Across North America, dentists have closed their doors to non-emergency patients, due to caution, mandates … Read more
Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also a new way to communicate. Once a relationship is formed with your patients, you may … Read more
A significant health crisis like the COVID-19 pandemic or other major event impacting the community can be both an emotional and financial drain for any dental practice. As parts of the country and the world try to get back to some semblance of “normal,” some patients are understandably wary. What can a dental practitioner do … Read more
Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived, fear of the unknown, not knowing what to expect – not to mention fear of … Read more
Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1 Of course, that means it is higher in some offices and lower in others. Improving … Read more
This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative thread connecting them. Putting the health and safety of our patients first has been a … Read more
Take the Time to Invest in Social Media to Attract More Clients and Improve Your Search Engine Rank Having a social media presence and strategy plan plays an improved role in attracting new clients, keeping your existing clients, and helping patients feel safer and more comforted before an appointment. Using social media is one of … Read more
In the latest Weekly Wisdom video, Dr. Angela Mulrooney shares how to find your personality in your practice and why this is important! Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers solutions for dental practitioners, including 3D … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Do you feel like the world has turned upside-down in the past few months? If so, you are not alone. Odds are, most of your patients – as well as fellow dentists – would agree. Even as most medical practices reopen for non-urgent care, it is far from a return to normal. From patient policies … Read more
It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among dental practices has reached new heights of intensity, and SEO does represent the best possible … Read more
As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon. However, the new normal does not look anything like the old normal. While your first … Read more
The global dental practice market is projected to be worth $36,8 billion; dental practices in the new millennium need to change their mindset towards social media and leverage it to their advantage. Practices can leverage social media platforms as a business tool to boost sales, reputation, and generate awareness for their practice. Unwritten rules for … Read more
Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for each individual practice. However, when it comes to innovation in establishing the practice’s online presence, … Read more
We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been practicing. However, another reason your website is so important is that it is the second … Read more
As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant number of potential patients. Though it is understandable as devising a strategy for LinkedIn requires … Read more
Patient Communication and Web Marketing Solutions Help Canadian Dental Teams Find New Patients and Enhance the Patience Experience Henry Schein One, a joint venture of Henry Schein, Inc. (Nasdaq: HSIC), announced the expansion of its practice marketing and communications solutions to dental professionals in Canada. As dental practices begin to reopen amid the COVID-19 pandemic, … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers solutions for dental practitioners, including 3D imaging systems, panoramic and … Read more
SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring indication of how powerful text message marketing can be for any business that implements it. … Read more