As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding its “bounce rate.” What is “bounce rate,” you ask? This term refers to the percentage of single-page … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
3/3 New Owner Pocketbook – A Three Part Series Some people will tell you that the recent and unprecedented pandemic has irreparably altered your ability to be financed for the undertaking of building a new practice. They are right that today’s reality has seen a big change in both VC (Venture Capital) and regular bank … Read more
Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to make the most of email marketing. If this is the case with you, consider starting … Read more
As we eagerly shed 2020 and await with cautious optimism the year ahead, not unlike other industries, thought leaders in our “space” are prognosticating on what dentistry will look and feel like in a post-COVID-19 era. It is the season of resolution-making, waving good-bye to the previous year and embracing a better year on the … Read more
Loyalty Builds Your Practice Our survey results show that the main reason patients remain loyal to their dentist is because they trust them. This proves just how important it is to build strong relationships with patients. The best way to form a solid relationship is by being dependable in your clinical skills and taking the … Read more
Like most other healthcare niches, dental and oral care facilities and experts have started to adopt mobile apps. Many dental care facilities have started to utilize mobile apps to the advantage of dental care treatment and practices. There is no surprise that we already have several great applications that are offering superb utility and exceptional … Read more
Where do you see your practice – and yourself professionally – in 12 months? What about in three years? What are your longterm business goals, and are you on track to achieve them? You probably could have answered those questions easily a few months ago. Then COVID-19 struck, and everything changed. Your previous projections and … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Running a dental practice isn’t all about how good you are at performing a wide array of dental procedures. While being renowned for your expertise will always be great, there are other things you need to consider to ensure your dental practice’s success on all fronts. Whether you’re offering regular dental services or advanced cosmetic … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article covers major features you need on your website to maximize your ability to attract and … Read more
There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice needs to be there as well. Except, it is not quite that simple. With hundreds … Read more
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental practice on your chosen platform, what should you post? There are a few different types … Read more
With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of you through word of mouth, most patients will go online to ensure you are credible. … Read more
Content is king. You have probably heard that a million times, and it is true. Yet, your dental website can have plenty of articles with all the right keywords, and still not rank at the top of the list, or even on the first page of results. Why? There are many possible answers. Google has … Read more
During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to take advantage of how much time their patients are spending on Facebook by creating campaigns … Read more
Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the success and growth of your dental office today and in the next few years. Here … Read more
With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how do you get the balance right? Social media can certainly help. But social media can … Read more