Here are some suggestions to bring newer or evolving services from the sidelines to the front lines, driving a whole new community of patients and profitability in the face of seasonal and market fluctuations.
Word-of-mouth marketing used to be all you needed. But now, everyone turns to Google when they have a question or need a recommendation. Naren Arulrajah, CEO of Ekwa Marketing, tells practice owners what they need to focus on when it comes to digital marketing. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered … Read more
In 2026, which platform do dentists use most? Despite being one of the oldest major social platforms still in widespread use, Facebook remains the clear leader — 87% report having a presence on Facebook, making it the most widely used platform among dental professionals.
Why stop listening to those who discourage you from starting out as a young dentist entrepreneur? Despite what many will tell you, being a young dentist who owns a clinic is not a disadvantage—it is a powerful asset.
What You’ll Learn Why your dental SEO feels like it’s not working You did the right things. You built a beautiful website. You wrote service pages. You maybe even published a few blog posts. And now you’re refreshing Google every week wondering why your practice isn’t showing up on page one. Here’s the honest answer: … Read more
As Canadians generally enjoy longer, healthier lives, it is essential to acquire and retain the satisfaction and loyalty of older patients by understanding and addressing their unique and evolving needs.
As health care marketing and communications professionals, the “end goal” with this exercise of assessing your “access” (and more) is to identify those distinctive qualities that make your location stand out favourably.
Zero-click searches let patients get answers without visiting your website. Learn how AI is changing dental marketing and what practices must do to stay visible in 2026.
“Gamification” is already big business in health care. While historically used in healthcare education, it is increasingly being applied to drive better management of various medical conditions.
Google reviews are no longer just nice to have…they are a must have. Marketing expert Naren Arulrajah, Founder and CEO of Ekwa Marketing, shares why your dental practice’s Google reviews are critical for success. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Educational, patient‑focused content is one of the most powerful tools in dental marketing, helping patients understand their care while strengthening overall health literacy. Keep it simple, specific, positive, and visual—and avoid promotional language—so patients get the clear, actionable guidance they need to feel confident in their next steps.
Wondering why new patients aren’t calling? They’re not calling anyone. Learn how Baby Boomers, Gen X, Millennials, and Gen Z each expect to book dental appointments differently.
Here is a round up of highlights from the Data Driven Dentistry stories that were released this year, including stats about AI, the CDCP, and more.
This article explores best practices for specialists to effectively network with general dentists and generate consistent referrals.
Politics and specifics aside, the general discourse and issues surrounding the CDCP present keen marketing and communications opportunities for savvy practice owners and administrators like yourself.
When it comes to launching or expanding a dental office or hygiene clinic, one decision can define your future success more than most: location.
Have you ever wondered why some dental practices with fewer total reviews consistently outrank competitors who’ve been collecting testimonials for years? The answer lies in understanding Google’s preference for fresh patient feedback over aging testimonials.
Dental practices can stand out by identifying and communicating their unique differentiators—factors that set them apart in pricing (or value), features, quality, and design. By aligning these strengths with their mission and values, practices can better convey what makes their care special. This clarity helps attract patients who appreciate the distinct value and experience the … Read more
With increasing awareness of climate change, sustainability in dentistry has become more than just a talking point—it’s quickly becoming an expectation. Dentistry contributes roughly 3% of the total healthcare industry’s carbon footprint, largely due to disposable products, energy consumption, and travel emissions.1 This means dental professionals and practice owners have a unique opportunity: to deliver excellent … Read more
Your clinical skills are excellent. Your patient care is exceptional. Yet practices with worse dentistry consistently outrank you in local search results. The reason? They’ve built massive review profiles while you’re still manually asking patients to “please leave us a review when you get a chance.” Spoiler alert: patients never get a chance. Between parking … Read more