Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram increased by 16 percent between 2019 and 2021, making it the sixth fastest-growing network during … Read more
The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you can direct your resources toward those actions that will bear the most fruit. Here, we … Read more
The global dental practice market is projected to be worth $36,8 billion; dental practices in the new millennium need to change their mindset towards social media and leverage it to their advantage. Practices can leverage social media platforms as a business tool to boost sales, reputation, and generate awareness for their practice. Unwritten rules for … Read more
Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and start marketing through Instagram. Here is a crash course in setting up a successful Instagram … Read more
Inside an airy Financial District studio, two chipper women dressed like flight attendants greeted me, took my coat and led me to a mirror-walled room so I could freshen up. After five minutes of snapping selfies in gorgeous lighting, I swanned into the appointment suite for some aggressive plaque removal. This was not your standard … Read more
A generation growing up on social media is putting its teeth at risk by turning to illegal providers of whitening and straightening products, dentists have warned. In a letter to the Daily Telegraph, more than 1,000 dentists said the public was being left increasingly “exposed to risks” because of a lack of investment in dentistry. They … Read more
Finding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing and often overlooked by dental practice owners. Dental offices are local by nature, you should … Read more
The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have to rely on expensive mainstream-media campaigns, to promote your practice. Today, social media is becoming … Read more