The geeks to war – it’s the IT spring or summer

There’s something almost ribald and Bacchanalian about watching the tech companies go after each other for the next killer APP and market share. With a soupcon of painting outside the lines, your dental practice will benefit…….no sooner does Google release Google + and Hangout, than Facebook – well read the article Related articles I’m Not … Read more

Google + – Five awesome features; Virtual consultation a reality

The dental team has a new weapon in treatment planning – HANGOUT!! With this group video chat feature, Google+ has, for the first time, made social networking actually feel like a social activity. The concept is simple: It’s a chat room where, rather than typing, you chat via webcam. (Though you can turn off the … Read more

Put on your thinking caps – Facebook app coming to iPAD

Consider the implications of a Facebook page for your practice and the anticipated announcement of a Facebook APP for iPAD‘s.  The marketing potential is unprecedented. Watch a commercial on TV, read the statistics in the accompanying article, read a magazine, check out the ads; www.facebook.com/(fill in the name of your company) is now standard. Keeping … Read more

Is the North American Hygiene Market Super-Saturated?

Time for the power of social networking to demonstrate and DOMINATE…… By Rabia Mughal, Associate Editor – Dr. Bicuspid June 20, 2011 — As the overall job market in the U.S. continues to be sluggish, a few recent reports — which considered hiring outlook as a criterion — have ranked dental hygienist among the top … Read more

Facebook Preparing for $100 Billion IPO in Early 2012

Many of these blog entries focus on the use of social media/networking to drive the engine of the new dynamic of practice growth.  You really don’t need to be a savant to recognize which way the winds are blowing. It doesn’t matter what appeals to you as a dentist, it matters how your client base … Read more

Survey says – New dentists following conference news on Facebook

From the ADA – May 25, 2011 Facebook is making it easier for new dentists to stay connected. Image via Wikipedia In fact, it’s become an indispensable tool for both those attending and those not attending this year’s ADA 25th New Dentist Conference, which is June 16-18 in Chicago. The event currently has more than … Read more

Evidence based marketing – Office centric APP for your website

Trends come from sifting data and watching how processes evolve. The following addresses Facebook Places, Gowalia and Foursquare, all of which relate to location based mobile check in services. Ask yourself the obvious, will this impact on you in the next year, 3, 5 re; your practice growth. Image by Anthony Quintano via Flickr Almost one … Read more

Ignore an obvious trend at your peril!!!

Copy genius – it reads faster and in this sound byte era enacts greater impact than “if I see further, it’s because I stand on the shoulders of giants.”  A few years back, it became apparent to those of us geeky enough to pay attention to the tech world, that “cloud computing“, mobile information and … Read more

The Dead by James Joyce

His soul swooned slowly as he heard the snow falling faintly through the universe and faintly falling, like the descent of their last end, upon all the living and the dead………….. What we do is fun, creative, autonomous and for the most part lucrative. However, at the top of the wish list for every dentist  … Read more

Once again, sisters be doin’ it for themselves – the CDHA website rocks

Had a moment to check out the Canadian Dental Hygienists Association website. Not being a member, I was only able to “surf” the design et al, however, blogs, Facebook, Twitter, Wiki – someone had their act together. Check this out – CDHA raises awareness about the role dental hygienists play in oral and overall health…….very … Read more

Taking it to the streets – start a revolution in your reception squarea….

Facebook is reframing it’s look; it was never intuitive or user friendly, but it was long overdue for a visual overhaul and that is launching……..the use of newsletters is old hat in dental marketing…..what Facebook and Twitter offers is 24/7/365 newsletters and customer service and familiarity which builds and brands loyalties………….check out the following article. … Read more

It’s the singer, not the song

NEW YORK, Jan. 25, 2011 /PRNewswire/ — A new nationwide study by Verasoni Ah Ha! (The Research arm of Verasoni Worldwide), of how dentists use Facebook to promote their practice reveals that dentists are at a loss on Facebook. Data from the study reveal that dentists do not yet understand how to leverage social media channels such … Read more

Mark Zuckerberg – you sonofadentist

On the afternoon of Nov. 16, 2010, Mark Zuckerberg was leading a meeting in the Aquarium, one of Facebook‘s conference rooms, so named because it’s in the middle of a huge work space and has glass walls on three sides so everybody can see in. Conference rooms are a big deal at Facebook  Image via … Read more

PRACTICE MARKETING ON STEROIDS

“This is not an email killer.” That’s what Mark Zuckerberg said at the Facebook event, which is still going on as we write this. Indeed, the brand new Facebook “Modern Messaging System” is not an email killer, but it does incorporate the system. In fact, the new messaging system incorporates all sorts of social networking, … Read more