In light of recent news reports concerning a direct-to-consumer (DTC) manufacturer and marketer of teeth aligners, the American Dental Association (ADA) reaffirms its policy which strongly opposes offers of direct-to-consumer dentistry because of the potential for irreversible harm to individuals, who are treated as “customers” rather than as patients. Under virtually all states’ laws and … Read more
The ADA reminds dentists of the Food and Drug Administration’s MedWatch voluntary reporting form to report poor clinical outcomes associated with the use of medical devices, including direct-to-consumer plastic teeth aligners offered by several companies. This resource provides important data to the FDA concerning the public health and safety of medical devices under the agency’s jurisdiction. To … Read more
Toronto-based drug store retailer Shoppers Drug Mart continues to innovate in an effort to maintain market dominance amid increased competition in the industry. That includes a pilot partnership that could see a rollout of shop-in-stores housing a US-based dental concept, following similar innovations that include in-store botox clinics. Smile Direct Club, the industry pioneer and … Read more