Digital Marketing 101
Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.
Digital Marketing
Five Ways to Promote Your Dental Practice Without Breaking the Bank
Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting and initial setup, a blog can become a pillar of your marketing efforts. The regular … Read more
7 Successful Seasonal Marketing Strategies
Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With careful planning, you can turn the holidays from stressful to successful for your dental practice. … Read more
Dentists: Are You Making These Common Hashtag Mistakes?
Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing act: too many, and your posts look spammy and cluttered, too few, and you miss … Read more
Are You Achieving Your Goals with Online Dental Marketing?
The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every year. However, the key question remains: Are you achieving your desired business goals with online … Read more
Google Demands Quality Content: What Does That Mean?
Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will directly impact your search rankings, probably more than any technical aspect of SEO. Unfortunately, quality … Read more
Is Anyone Even Seeing Your Dental Practice’s Posts?
Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients can start finding you. Up until about 2014, if you posted something on your practice’s … Read more
What’s Your Dental Social Media ROI?
All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social media return on investment is one of the most heavily debated topics in the marketing … Read more
The Dentist’s Starter Guide to Twitter
Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool. It’s a micro-blogging platform made up of bite-size, 140-character posts called “tweets” which stream constantly … Read more
5 Simple Ways to Spruce Up Your Practice’s About Page
Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story. Coming up with the perfect way to introduce yourself is tough. Whether you’re talking with … Read more
Effective Dental Social Media Begins in Your Practice
With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships with patients and team members. We understand the concerns that many people have about social … Read more
4 Things Your Patient is Looking for When Visiting Your Website
Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor in the success of your practice or clinic. Now more than ever, potential patients are … Read more
The Difference Between Dental Branding and Marketing and Why It Matters (a lot)
What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically change how your team approaches social media. Here’s a common scenario: a dental practice new … Read more
Digital Marketing Trends That Will Define 2017
Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!
Afraid of Annoying Followers with Daily Posts? Here’s Why You Shouldn’t Be
What do Disney, Zara, and Tastemade have in common? They have Facebook pages with over 20 million fans and they share more than one post per weekday. Posting often isn’t annoying when it’s done right. A common concern we hear from dental practices looking into our service is “You want us to post to Facebook … Read more
Don’t Know What to Post on Social Media? Follow These 5 Simple Guidelines
What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental practice. Here’s a typical scenario: A dentist decides it’s time to get their practice on … Read more
Dental Practice Marketing: Paid Advertising 101
When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and ultimately my practice than other marketing strategies?’ We’re here to break it down the most … Read more
Step-Up the Digital for a Stellar Dental Market Performance
In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business. With easy accessibility to digital marketing tools, it is the best marketers and not necessarily … Read more