Using Video to Put a Human Face on Your Digital Marketing
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Digital Marketing
Driving Patient Growth Through Your Digital Footprint
With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of you through word of mouth, most patients will go online to ensure you are credible. … Read more
Maximize Your Online Presence, Minimize Your Stress
Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for each individual practice. However, when it comes to innovation in establishing the practice’s online presence, … Read more
Steer Clear of These Dental Marketing Mistakes
Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and radio and published in newspapers and other forms of print media. Billboards and direct mail … Read more
The Power of Opinion in the Digital World
Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In today’s hyper-connected world, the impact of information spread through word of mouth is amplified and … Read more
Weekly Wisdom: Online Reviews Build Credibility
In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers … Read more
Marketing In A Digital World
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
Can You Afford to Ignore a Digital Marketing Strategy for Your Practice?
Digital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the Internet, ignoring this factor for marketing could adversely affect your dental practice in terms of … Read more
Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice
The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have to rely on expensive mainstream-media campaigns, to promote your practice. Today, social media is becoming … Read more
Ways to Position Yourself as a Dental Expert and Improve Patient Engagement
A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research work may be sufficient to judge a dentist’s knowledge, they do not necessarily lead to … Read more
How To Drive More Localized Traffic To Your Dental Website and Deliver More Value To Your Patients
Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you have the right online marketing strategy and good execution. To get the best out of … Read more
Dental Marketing Trends You Should Try in 2019
2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading awareness of the wonderful benefits of cosmetic dentistry, bringing about a widespread interest in the … Read more
Consider Pay-Per-Click Advertising to Promote Your Dental Practice
One effective way to create visibility for your dental practice is to use digital marketing avenues. By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard about you or your offerings. If your marketing plan does not include pay-per-click advertising then … Read more
3 Steps to Generate Leads for Your Dental Practice Through Content Marketing
Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing is more about giving your strategy a personalized touch. One highly effective way to grab … Read more
How Do New Patients Find Out About Your Practice?
STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of standard marketing require little to no effort, however, it does hold you accountable for how … Read more
6 Digital Marketing Strategies to Win More Patients for Your Dental Practice
Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport with existing patients is important. However, it is also essential to grow your practice and … Read more