People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply wanting to know more about a cosmetic dentistry procedure that piqued their curiosity, the first … Read more
Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice but using a combination of methods can yield the best results. Read on to learn … Read more
Whether you have been on social media for years, or are just getting started, chances are you’d like to increase your effectiveness. By “effectiveness” I mean, get more likes or followers, expand your visibility, increase interaction, and of course attract new patients. We’ve seen great results for all of these objectives with social media advertising … Read more
Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book for dentists at CareCredit booth # 704 during the California Dental Association Meeting in Anaheim. Entitled “Get Found, Get Liked, Get Patients: Making the Most of Social Media” this easy … Read more
GET STARTED If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps. Login to Facebook – If you aren’t on Facebook, the first step is creating a personal profile. Don’t worry, it won’t be linked to your page unless you choose to do so. However, … Read more
As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater case acceptance, and more referrals. We all know it isn’t easy doing the right things … Read more
Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing act: too many, and your posts look spammy and cluttered, too few, and you miss … Read more
Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate an important message in 140 characters? One of the best answers is hosting a Twitter … Read more
All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social media return on investment is one of the most heavily debated topics in the marketing … Read more