Dental Marketing
5 Twitter Tricks That Don’t Actually Work (and Why)
We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one of the aforementioned results in a shorter space of time, when in actual fact the … Read more
Are You Achieving Your Goals with Online Dental Marketing?
The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every year. However, the key question remains: Are you achieving your desired business goals with online … Read more
4 Ways to Make an Effective Social Media Marketing Plan
When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when it is used for business purposes, and it requires a different approach entirely. You can’t … Read more
The Importance of Consistent Content
When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor that needs your attention in order to hit the right note, there also needs to … Read more
What’s Your Dental Social Media ROI?
All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social media return on investment is one of the most heavily debated topics in the marketing … Read more
Top 10 Secrets Dental Marketers Don’t Want You to Know
He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your eyes. He promises you a steady stream of new patients through flashy direct mail campaigns, a beautiful website and robust social media, and very high Google rankings. You tell yourself … Read more
Digital Marketing Trends That Will Define 2017
Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!
Integrate SEO and PR to Increase your Patient Reach
Search engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine algorithms are now adjusted to pick up social signals and online conversations to evaluate how … Read more
Step-Up the Digital for a Stellar Dental Market Performance
In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business. With easy accessibility to digital marketing tools, it is the best marketers and not necessarily … Read more
Advertising Tooth Paste Pot Lids
Dr. Bruce Pynn and Bob Houghton were invited to speak at an international meeting, Anglo American Dental Conference: Social and Medical Influences on Dentistry, on behalf of the Lindsay Society for the History of Dentistry (UK) and the American Academy for the History of Dentistry (USA). The meeting was held at the British Dental Association in … Read more
Create Thought Leadership in Dentistry
One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and reputation of the dentist in the field. Online searchers will look forward to educative and … Read more
No Prize Required for Great Referrals
from admin at Modern Dental Practice Management Dentists often turn to incentive programs for referrals. While I’m not opposed to incentive programs, incentives for referrals isn’t necessarily a good marketing tactic. Word-of-mouth is the most effective and efficient way for dentists to get new patients. Referred patients have a good reputation for long-term retention, so … Read more
Marketing on You Tube…….are you ready for your closeup Dr. DeMille?
Random sampling of Canadian dentists and their 15 minutes of fame.
Going mobile – dental marketing
From Rosemont Media A recent study from comScore, Inc. provides a breakdown for the composition of smartphone owners by age in the U. S. As the demand for mobility continues to expand, mobile website design and mobile dental marketing is quickly becoming an essential ingredient in a successful online presence for your cosmetic dentistry practice. … Read more
Dental Marketing Canada Launches in Montreal
Dental Marketing Canada is a rising company focusing at dental marketing online for local dentists throughout Canada. Such modern techniques are being used throughout the world as a cutting edge advertising system exposing businesses to all internet users. Through such exposure, companies such as Dental Marketing Canada both increase clientele lists and a good monthly profit … Read more