You probably know that time and money spent marketing your dental practice is one of the wisest investments you’ll ever make – if it is effective. However, these marketing missteps can render your efforts ineffective, or worse. Legal and Regulatory Violations When most marketers discuss “rules,” they are referring to Google requirements, social media … Read more
As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how they all survive? Maybe, you conclude, it all comes down to fantastic marketing strategy, each office figuring out how to uniquely brand and stand apart from the competition. Would it … Read more
Do you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was the office of “Dr. Smith”? Or perhaps “Dr. Smith and Associates”? That pride still exists for dentists opening their doors today. But a new, more business like approach is also … Read more
As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater case acceptance, and more referrals. We all know it isn’t easy doing the right things … Read more
The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry about offending patients, or sounding like they are upselling. So, how do you start a … Read more
With organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average organic reach of business page posts was around 6 percent. This means that without paying … Read more
Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting and initial setup, a blog can become a pillar of your marketing efforts. The regular … Read more
Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With careful planning, you can turn the holidays from stressful to successful for your dental practice. … Read more
Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate an important message in 140 characters? One of the best answers is hosting a Twitter … Read more
Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members. We talk a lot about turning patients into advocates for your dental practice, but just … Read more
People are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video in growing your thriving practice? It’s the smartphone in your pocket. Do you still watch … Read more
Your dental patients are on the go, and they take the internet with them. They are using mobile devices to view your website, check their schedules, and contact your office. Why not make it easy for them with your very own mobile app? WHY YOU NEED AN APP You are always looking for new ways … Read more
Dental video just went mobile with the new Futudent Recording App for Android. Futudent is pleased to release the new app which makes tether-free filming possible for all EduCam users, old and new. The new app finally make it easy to film your work wherever you want from your own point of view, without needing to … Read more