Dental Marketing
How to be a Good Online Storyteller to Promote Your Dental Practice
There is one online dental marketing strategy that is often not spoken about – the art of storytelling. This is not about actual bedtime story-reading sessions, but about giving your brand a method of communicating that immediately makes its presence felt in the heart and mind of the audience. The reality is that brand stories … Read more
Should Your Dental Marketing Strategy Include 24-Hour Content?
With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media and technology continue to evolve, so do the preferences and habits of social media users. … Read more
Popular Ideas on Healthy Teeth Are Marketing, Not Dental Science
Almost any schoolchild can tell you: We prevent cavities by brushing our teeth, because that’s how you remove the sticky film containing millions of decay-causing germs. But this notion is more of an advertising-created myth than fact, according to Philippe Hujoel, a University of Washington School of Dentistry researcher, in an article published in the journal Gerodontology. Almost as … Read more
Optimizing Dental Website Content After It Goes Live
Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to content marketing experts, there is plenty that you can do. With regard to a majority … Read more
Toothbrush Subscription Firm Apologises Over ‘Spit or Swallow’ Advert
A toothbrush subscription company has apologised after attracting heavy criticism for a “foul” marketing campaign aimed at first-year students arriving at universities across the UK. Brushbox admitted that the inclusion of a beer mat with a suggestive image of a woman’s mouth drooling a white substance resembling semen, with the phrase “spit or swallow” on … Read more
6 Ways to Boost Your Dental Blog Traffic Without Adding New Posts
The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can translate into more ways for people to locate your website. However, this is not true … Read more
5 Quick and Effective Dental Marketing Tactics
Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s a checklist to help you prioritize quick yet beneficial marketing tactics to make a positive impact on your practice. 1. Write a blog post. While it may seem daunting at … Read more
6 Digital Marketing Strategies to Win More Patients for Your Dental Practice
Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport with existing patients is important. However, it is also essential to grow your practice and … Read more
Word-of-Mouth vs. Online – Where Do You Stand?
Dental marketing has become a comfortable endeavour, with many Canadian dentists opting to rely on word-of-mouth (WOM) to gain new patients. In fact, 91.9 per cent of Canadian dentists* agree WOM is how new patients learn about their practice. Obviously, it’s an ideal strategy – it requires no money, time or tracking for practice owners. … Read more
Dental Office Faces Cultural Appropriation Backlash
Editor’s Note: When reading this story about cultural appropriation in dental marketing, consider not only how to avoid a similar situation during promotions and holidays, but also your practice’s plan when faced with public backlash. There are many avenues to consider: Immediately responding is an obvious reaction, but what you say can drastically alter your … Read more
Dentistry’s Social Media Expert Rita Zamora Launches New Book
Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book for dentists at CareCredit booth # 704 during the California Dental Association Meeting in Anaheim. Entitled “Get Found, Get Liked, Get Patients: Making the Most of Social Media” this easy … Read more
How Your Dental Practice Can Learn and Grow From Sears’ Mistakes
For many of us, the Sears Christmas Wish Book was an annual highlight. When it finally arrived, many of us would turn directly to the toy section to see what toys needed to be added to our Christmas lists. That tradition disappeared long ago. And just this past January, Sears closed the last of its … Read more
15 Shifts Impacting Online Dental Marketing in 2018
The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail to pay attention to these trends may lose out. Consumers today demand a more comprehensive experience of a product or service before they make a buying decision. There is a … Read more