Search engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine algorithms are now adjusted to pick up social signals and online conversations to evaluate how … Read more
Are you a dentist suffering from financial stress? Want learn how to handle it better? As a dentist, everyone around you will know that you earn pretty well. What they might not know is that dentists, despite the notion that they have one of the best paying jobs, are also susceptible to financial stress. Here … Read more
When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and ultimately my practice than other marketing strategies?’ We’re here to break it down the most … Read more
Several patient-friendly dental IT (information technology) tools are available today to help improve the levels of patient satisfaction. At the same time, these tools can make a dental practice more operationally efficient. Dentists who adopt new technologies and innovative IT tools can empower patients and serve them more effectively. A number of dental offices have … Read more
Scoring is all part of our everyday life. We use scores and rankings to make our decisions, for example about where we shop, who we vote for, and what we aim for to improve, based on where we are in this moment in time (the GAP). Running a dental practice is no different and there are … Read more
Hiring the right employee is crucial for any business. In today’s postmodern world you can see turmoil and dramatic changes taking place. These are increasing in diversity, increase in consumerism, globalization, mobility of workers, decline of nuclear family and increased access to information. Boundaries and distinctions have become blurred. Because of these modern practices managing … Read more
What makes a successful dental practice? Sometimes the sales numbers are decreasing and you may wonder why your company is not reaching its potential. The reason for such a situation may be that your employees are not happy. So how do we increase the performance of the firm? The answer is to make your employees … Read more
Once your patient has accepted their recommended treatment plan and has signed a financial agreement, the scheduling of their treatment may begin. One of the biggest challenges that we see practices dealing with on a daily basis is how to effectively schedule to maximize the time and efficiency of the procedures while decreasing operator fatigue and enhancing … Read more