Welcome to YOUR June Top Picks! Each month we find out what YOU have been viewing, reading and watching the most. If you’re looking for a little throwback, check out the ODA ASM150 Overview video – it’s a must-see, even if you missed the event. Our blog of the month discusses a delicate, but crucial … Read more
The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every year. However, the key question remains: Are you achieving your desired business goals with online … Read more
Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will directly impact your search rankings, probably more than any technical aspect of SEO. Unfortunately, quality … Read more
As healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them the care they need while making sure they are comfortable and happy. Patients can have … Read more
If you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they inevitably happen. In this new age of social media, the public relations industry has had … Read more
Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive advice in how to run a Facebook contest made a big impact on our blog. … Read more
Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients can start finding you. Up until about 2014, if you posted something on your practice’s … Read more
When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when it is used for business purposes, and it requires a different approach entirely. You can’t … Read more
Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching up on the highlights from a massive, successful dental conference, there was a lot to … Read more
When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor that needs your attention in order to hit the right note, there also needs to … Read more
To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast majority of search users will typically choose a result from among the top five to … Read more
Read more about Oral Cancer Awareness Month in our News section – click here for more.
Spring is (sort of) in the air and your top pick are in for March 2017! Our website tries to cover clinical articles, dental news, and helpful videos and blogs to fill in the rest. There’s a lot of new information coming your way every day and we’ve tried to condense it into four key … Read more
Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool. It’s a micro-blogging platform made up of bite-size, 140-character posts called “tweets” which stream constantly … Read more
Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story. Coming up with the perfect way to introduce yourself is tough. Whether you’re talking with … Read more
A simple look at the Google Analytics of your dental website can tell you how many unique visitors come to your site every month. If you keep a track of these numbers, chances are that you will observe a significant variation in the number of people visiting the site each month. The numbers may jump … Read more
With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships with patients and team members. We understand the concerns that many people have about social … Read more
February is known to be a “blue” month, but we saw some great interactions on our social media from our readers and followers! While our February issue of Oral Health focused on anesthesia (a popular topic in the news recently), Oral Hygiene featured a wide range of topics. Check out the list below to see … Read more