Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting and initial setup, a blog can become a pillar of your marketing efforts. The regular … Read more
Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With careful planning, you can turn the holidays from stressful to successful for your dental practice. … Read more
Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing act: too many, and your posts look spammy and cluttered, too few, and you miss … Read more
Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate an important message in 140 characters? One of the best answers is hosting a Twitter … Read more
Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members. We talk a lot about turning patients into advocates for your dental practice, but just … Read more
The thought of getting orthodontic treatment can be scary for patients, and if you feel like you’re meeting resistance when you suggest it, you’re not the only one. Many dentists find it difficult to get patients on board with the idea of dental braces, while others seem to have no trouble with patient compliance or … Read more
People are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video in growing your thriving practice? It’s the smartphone in your pocket. Do you still watch … Read more
Your dental patients are on the go, and they take the internet with them. They are using mobile devices to view your website, check their schedules, and contact your office. Why not make it easy for them with your very own mobile app? WHY YOU NEED AN APP You are always looking for new ways … Read more
Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and team members! A common concern we hear from dental teams just starting out on social … Read more
Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and it is expected to reach 79 percent of all internet traffic by 2018. Prospective patients … Read more
Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice: Engage your patients before they come in. Educational materials in marketing can help raise awareness … Read more
Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10 minutes or less! Providing great content on a regular basis is a crucial part of … Read more
As leaders, we can be too busy sometimes to see the warning signs that our team members are showing that they are falling out of engagement with us. We often don’t notice this until it’s too late and our team members are disgruntled, unmotivated, and their work is slipping in quality and accountability. If you … Read more
When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading my articles, you know that I try not to be anecdotal. But today, I thought … Read more
Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage for non-productive time in hygiene is 5-8%. If the hygiene program is appropriately designed, the … Read more
We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one of the aforementioned results in a shorter space of time, when in actual fact the … Read more