Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing is more about giving your strategy a personalized touch. One highly effective way to grab … Read more
Running a dental practice can be stressful, and at times it can be difficult to remember the reasons you went into medicine. Good dental practice management keeps your patients smiling, which is good for both your wallet and mind. Happy patients will keep coming back, recommending you to family and friends. Cheerful patients can make … Read more
You may recall in my last blog, I discussed technological changes that could become the norm in your office by 2020… just 17 months away. My focus was on how the digital office could reduce the human contact points with our patients, meaning the remaining contact opportunities must be more valuable to differentiate our level … Read more
When it comes to growing a flourishing practice, we all understand that trust is critical. Trust pushes a prospective new patient across the line to call your practice for his or her first appointment. Trust retains patients and decreases attrition, and trust prompts current patients to recommend your practice to their extended family members, neighbors, … Read more
So you have gone through dental school, have been the top student in your year, outperformed your peers in almost any field of activity you have undertaken; you are smart, driven and capable, but you suddenly feel lost and helpless when considering your first, second or maybe tenth office construction project. If this scenario sounds … Read more
Tracking expert predictions on future trends in dentistry is one of the things a geek like me enjoys. Planning for the future requires us to anticipate the future. We may not be right in our predictions…but it never hurts to be prepared. Admittedly, some predictions are far easier to make than others. For instance, we … Read more
Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s a checklist to help you prioritize quick yet beneficial marketing tactics to make a positive impact on your practice. 1. Write a blog post. While it may seem daunting at … Read more
A lot of your patients probably get skittish prior to getting braces right? The best way to calm them down is by reminding them why they are getting braces in the first place and how they will benefit from them. Better yet, show your patients how getting braces will affect their oral health in the … Read more
Local search is proving to be one of the most prominent trends in 2018, and is likely to maintain its position among optimization factors in the year 2019 as well. Local search optimization is now a key determining factor in the ranking of a website locally. This ranking influences the amount of traffic a site … Read more
I am writing this blog as I fly home to Ottawa from New Orleans having just finished spending a few days on the Golden Girls of Dentistry Cruise for 2018. I know many of you are asking the same question…Shawn…what were you doing on a Golden Girls of Dentistry Cruise? The short answer is I … Read more
Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this your resume (even if you’re not looking for a job) and be descriptive, listing why … Read more
Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport with existing patients is important. However, it is also essential to grow your practice and … Read more
“Selling” treatment is a challenge for many dentists. Treatment can be costly and it is not easy to convince some patients there is value when they do not “feel” they have a problem. Bottom line…bleeding gums are not a big problem if there is no pain or discomfort…right? Even with an employee benefit plan covering … Read more