Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online blogs and build trusting relationships with your potential customers. The style and type of blog … Read more
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Picture working in this environment: Your entire team, led by the office manager, has conspired against you. At lunch time, there is never a chair at the table for you. Sometimes, the lunch you have prepared has been thrown out and you are left hungry for the rest of the day! When team social events … Read more
As we age our natural teeth and gums are more susceptible to dental caries, gingival recession, demineralisation, fungal infections, and periodontal disease. Regular hygiene and dental care is important but is often neglected, especially by those who require long-term care. 1. What is LTC? In the United Kingdom, long-term care is provided by a range … Read more
Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice but using a combination of methods can yield the best results. Read on to learn … Read more
Life is full of big plans… big announcements… big changes! Perhaps your review of your 2018 business performance has left you feeling the need to make some big changes to make 2019 that much more successful. Unfortunately, many of us become paralyzed by the thought of change. We know we need it. We know we … Read more
A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research work may be sufficient to judge a dentist’s knowledge, they do not necessarily lead to … Read more
What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to receive help with decorative lighting, furniture, artwork and accessories for your practice, an interior decorator … Read more
One effective way to create visibility for your dental practice is to use digital marketing avenues. By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard about you or your offerings. If your marketing plan does not include pay-per-click advertising then … Read more
Many of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is changing our behaviour is fascinating to me. While it is easy to get lost in … Read more
About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has become a prime requisite for any business. The new doubt in the minds of marketers … Read more
Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a means to share their knowledge and experience and bolster their reputation and establish themselves as … Read more
With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media and technology continue to evolve, so do the preferences and habits of social media users. … Read more
There was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that focuses on achieving a more natural look for patients. Currently, the top 5 trends in … Read more
Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to content marketing experts, there is plenty that you can do. With regard to a majority … Read more
Congratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer? If you are already assisting in private practice, you have some advantages in comparison to … Read more
The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can translate into more ways for people to locate your website. However, this is not true … Read more
You are excited to start making your dream of ownership a reality and already see yourself welcoming your very first patient into the practice – but how do you get there? After the first information session we hold with our potential clients, I see many overwhelmed faces and get a lot of requests for some … Read more