The office manual (or HR manual) is an extremely important practice management tool for you as a practice owner. These manuals should include all the policies and procedures in place at your office and be accessible to the entire team. During our survey, 71 percent of dentists said they had an office manual, but what … Read more
Our survey revealed that returning to work after the shut down last year resulted in over half of staff members feeling highly concerned for their personal safety. However, less than half of patients felt highly concerned returning to their dental appointments. Dentists and practice owners needed to make the necessary changes to how they ran … Read more
It’s been over a year since COVID-19 shutdown the world. The closures left many dentists uncertain about their future and finances. In response, the government introduced several financial vaccines, including the Canada Emergency Business Account (CEBA), Canada Emergency Commercial Rent Assistance (CECRA), Canada Emergency Recovery Benefit (CERB) and the Canada Emergency Wage Subsidy (CEWS). A … Read more
There is no doubt in anyone’s mind that the current pandemic has had many negative impacts on dentistry. As discussed last month, revenue has been down while costs are up. Despite the many hurdles you have had to face, we would also like to explore the potential opportunities that have emerged during the last year. … Read more
The COVID-19 pandemic has had a huge impact on the dentistry industry from the initial lockdown in March 2020 to present day, nearly one year later. According to our survey results, the largest impact of the pandemic on dental practices in Canada has been the drop in revenue. With dentists unable to practise during the … Read more
Oral Health is excited to share a first look at part four of our Data Driven Dentistry series! Following the success of our first three comprehensive surveys and the valuable results that were found from surveying both patients and dentists, we have chosen to survey Canadian dentists once again. This time, we have collected data … Read more
Loyalty Builds Your Practice Our survey results show that the main reason patients remain loyal to their dentist is because they trust them. This proves just how important it is to build strong relationships with patients. The best way to form a solid relationship is by being dependable in your clinical skills and taking the … Read more
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental practice on your chosen platform, what should you post? There are a few different types … Read more
During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to take advantage of how much time their patients are spending on Facebook by creating campaigns … Read more
Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also a new way to communicate. Once a relationship is formed with your patients, you may … Read more
We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been practicing. However, another reason your website is so important is that it is the second … Read more
There are many reasons for patients to deny treatment acceptance, ranging from cost, time or simply a lack of understanding. Over 50% of patients have said they would be more likely to agree to treatment if their dentist was able to explain or demonstrate the benefits of the treatment. It is your job, along with … Read more
When conducting our research for Data Driven Dentistry, we found 72% of patients would choose their own dentist to perform a specialized procedure over a specialist, if their dentist had the applicable skills. It makes sense, as patients would spend less time traveling to additional appointments and have less worry about getting comfortable with a … Read more
Despite the digital advancements of email, websites and social media, the importance of phone calls remains. When first contacting a dental office, our data shows nearly 75% of patients would prefer doing so by phone. Therefore, you must make sure you take advantage by making the best first impression you can during that call. With … Read more
When it comes to searching for a new dentist, our data revealed that a referral from a family member or friend is typically the first step. But step two is a simple Google (or internet) search, which means that your website must be engaging upon first click. Simply put, website content is more important than … Read more
According to our survey results, patients have told us that the main reason they will remain with a particular dental practice is because of “the dentist themselves”. An impressive 74 per cent of patients strongly agree that the main reason for staying with their current dentist is trust, which means trust builds loyalty. We’re all … Read more
Oral Health is delighted to share a first look at part three of our Data Driven Dentistry series! Following the success of our first two comprehensive surveys and the valuable results that came from it, we chose to survey patients once again, only this time dig a little deeper. The results that we will share … Read more
Smile! Your Patients Are Watching You Your front desk staff are the first point of contact with your practice for many patients, so it makes sense they have such an influence over first impressions. Make sure you’re hiring friendly administrative staff who provide the most positive experience for your patients, whether it’s over the phone … Read more
In our final installment of Data Driven Dentistry’s roundtable video series, we asked our leaders in the industry: what advice would you give to your younger self? *Between February and March 2018, RKI, a third party independent research house, conducted a 10-minute online survey of active, practicing non-hospital affiliated dentists and dental specialists on behalf … Read more
Location, location, location. Every dentist knows the site of their practice is one of the most important considerations when opening to the public. It doesn’t matter if you’re in a rural area, a city or a metropolis, where you are and what you’re near can massively impact the success of your practice. Considering you already … Read more