For many patients, the decision to replace a missing tooth with a dental implant is both exciting and intimidating. As clinicians, we often focus on the technical aspects of treatment, but understanding the patient’s experience, especially their first encounter with implant dentistry, is critical to delivering empathetic, personalized care. Patients’ perceptions of implants are shaped … Read more
One of the parts of our work we love most is educating dentists on the best practices for digital marketing. Done correctly, online marketing should be a revenue generating machine for your dental practice, not another cost centre that reduces your bottom line. While dental school gave you the tools to care for patients, it … Read more
Dr. Jeffrey Gurian shares his advice for how you can truly connect with patients, by speaking through your heart. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more … Read more
According to our 2024 survey of Canadian dental patients, over half of respondents do not feel aware of new dental technologies or procedures, and they have even less awareness of how artificial intelligence (AI) is being used in the dental office. This is a huge problem. If patients don’t understand the procedures and technology being … Read more
As a registered dental hygienist with fourteen years of experience, one of the most fulfilling and rewarding aspects of my career is the relationships that I have built with my patients and their families. Not only do I have the privilege of following a patient’s journey to improving their oral health, but I also get … Read more
Peter Barry, a dental practice coach, shares a number of questions that you can ask during new patient exams to create a more powerful experience for your patient. This will help you create a long-lasting health care relationship with your new patients. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to … Read more
Will Guidara, renowned restaurateur and author of Unreasonable Hospitality, emphasizes the importance of “Let your energy impact the people you’re talking to, as opposed to the other way around.” This wisdom isn’t limited to the hospitality industry; it holds relevance in any field where you interact with people, including dentistry. As a dental student, I … Read more
As a practice owner, it is not only important to get new patients to visit your practice, you also need to be growing those new patients into committed members of your practice. Peter Barry, a dental practice coach, gives advice on how you can accomplish this by doing an “emotional exam.” Subscribe to Oral Health’s … Read more
We asked Canadian dental patients if they would like to see anything improved for their experience at the dentist and while 35% said “everything was fine,” 61% made a suggestion. Patients aged >30 to 49 years of age were more likely to leave a suggestion for improvement while patients aged 50 and up were more … Read more
Do not underestimate the power of the “ring”! The power of online and social marketing is undeniable. Yet, the “old-fashioned” notion of picking up the phone and engaging with a practice is not history. In one of the most comprehensive reports of its kind in recent years, Forrester Consulting looked at the continued impact of … Read more
Are you doing all you can to motivate and empower your patients to become actively involved in their dental health? As dental professionals, you are trained to understand the science of oral health. You know how to use the tools available to provide the best treatment possible for the patient. However, sometimes we forget … Read more
Are you using referrals as one of your most successful practice building strategies? One of your patients has just said great things about you, your office and your team. This is an excellent opportunity to take advantage of one of the most successful dental marketing strategies; asking for a referral. Your patient won’t think to give … Read more
Most of us may be practicing longer than we thought thanks to the economy, or not, but the look and feel of our offices are very much the focus of customer service. As always, in that this week is dedicated to the world that Steve Jobs built, I offer you six APP’s which can turn … Read more
Sun Dental Labs, a full-service US-based dental lab – has created the Find A Dentist Directory Program for their Sunflex® partial denture product. This is an online database of Sun Dental Labs’ dentists that will be found on www.sunflexpartials.com. “Our Customer Service Team receives daily calls from patients looking for Sun Dental Labs’ products,” states … Read more
I am obsessed with Apple as a company, as a culture, as the most innovative business to model in the past century and of course, I dress like Steve Jobs, granted several sizes larger. From Dental IQ – Jul 21, 2011 – for all those who thought I was meshugenah when I went on and … Read more
The Customer’s Point of View ANALYSIS BY: Linda McIntosh Introduction How often do we contact customer support thinking that our problems/frustrations are going to be solved only to realize it has only just begun? We’ve all been there. When we call support we want to be heard, understood and we want our problems solved quickly … Read more