Tips for Content Creation Strategies That Get Results

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Nurture savvy technological investments Technology is an undeniable force in our day-to-day lives and within dentistry – so much so that the Canadian Dental Association issued a policy statement to guide how we adopt new and existing technologies into our practices. Partly, the statement encouraged: The above points are foundational for selecting specific technology improvements or completely … Read more

Do You Need a “Hygiene Whisperer” Who Can Bridge the Gap Between Clinical Excellence and Effective Communication?

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Change for the Better: Don’t let flawed processes hold your team back from experiencing better efficiency, healthier clients, happier employees, and continued practice growth. Challenge My hygiene team has not embraced nonsurgical periodontal therapy, and as a result, a significant number of my clients still face active periodontal disease, even after years of coming to our … Read more

The New Face of Healthcare: Adapting to a Competitive Landscape

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Introduction: In today’s healthcare industry, patients have access to a wide range of medical practitioners and facilities to choose from. This abundance of options brings up a pertinent question: Is it necessary for a doctor to possess commendable sales skills in order to run a successful practice? The current healthcare landscape presents both challenges and … Read more

You Carefully Select Materials and Tech, Now Be Mindful of Word Choice

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Words matter. Healthcare communications and marketing embody the importance and power of word choice. We generally encourage aligning marketing communications with how you engage with your patients during appointments. So, it is also advised to revisit how you communicate with patients in the first place, especially when using such authentic and helpful word choice and content … Read more

What’s On Your Tray?

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Keep Your Most Important Instrument Sharp with these Tips Where would we be if, suddenly, we could not communicate with each other? Life as we know it would grind to a halt – businesses could not run, traffic could not flow, and families and livelihoods and dreams would never be the same. Communication is the … Read more

Have You Done Your Marketing Communications “Homework” Yet?

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Getting your family mentally and otherwise ready for a new school year requires a favourable time horizon. You don’t want to rush it. After all, having the right supplies and mindset at the start sets the tone for the balance of the academic year and can also have repercussions for the succeeding academic years.  The same mentality … Read more

Does Your Patient Know What You Just Said?

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Our job is to educate our patients regarding their dental needs and provide for their wants. Like any relationship, communication is critical for building understanding. I recall being in dental hygiene school, listening to one of my classmates explain to her patient that he had periodontal disease and needed scaling and root planing. He looked … Read more

How Will Digital Healthcare Trends Change in 2023 and Beyond?

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Technological developments have transformed how healthcare is performed for as long as healthcare has existed. As digital technologies become more widespread and more sophisticated, they will continue to reshape the world of healthcare. Digitalization is improving productivity and efficiency across all industries – and healthcare can see some of the biggest benefits of digital technology. … Read more

How to Win Conversations and Influence Patients

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We’re ashamed to say it. We’ve had some bad conversations with our patients. We meant well; we were trying to get our patients to improve their oral health, but, instead, we ended up making our patients feel pretty bad about themselves. Instead of empowering them, we embarrassed them. Instead of trusting us, they disliked us. … Read more

It’s Time to Update!

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The transition of using more digital platforms to communicate has been happening for years and the pandemic only increased the need for it. Nearly half of surveyed dentists agreed that they have changed the way they’ve been communicating with patients in the last couple of years. Of those dentists, half of them are using text … Read more

Weekly Wisdom: How to Manage Difficult Situations at Your Practice

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  In this episode of Weekly Wisdom, Dr. Ramez Salti shares how to manage difficult situations at your dental office with effective communication.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!   Sponsored by The Institute for Dental Excellence (T.I.D.E.) is committed to … Read more

Dentist–technician Communication: We Can All Do Better!

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INTRODUCTION In the past few decades, dentistry and dental technology have advanced by leaps and bounds. These advances have been driven by improvements in computer processing power leading to advances in digital technology (CAD/CAM). The evolution in biomaterials has led to the development of zirconium oxide ZrO2 or, as it is most commonly referred to, … Read more

Do You Really Want to Wing It?

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We know the world is showing signs of re-opening and that is a time for cautious optimism. Cautious because it seems we have been down this path before only to have a new variant push us back. But optimism may feel strong as maybe…just maybe…this time we will be in a better position to avoid … Read more

How to Implement Translation Into Your Teledentistry

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Teledentistry is defined as the application of telecommunications, and so, it exchanges information between dentists and patients through interactive audio, text, and video. PubMed Central reported that many dentists find it difficult to continue their practice due to the pandemic. Even though teledentistry wouldn’t entirely replace physical dentistry services, it alleviates this current dilemma. Teledentistry … Read more

Pros and Cons of Communication Platforms

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While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options available – from email and texting to Facebook and Zoom – it’s difficult to decide … Read more

Don’t Leave Patient Prep to Dr. Google

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As dental practitioners, root canals, dental surgery, and other procedures are so commonplace we may forget that for most patients, they are a first-time experience. But the success of any procedure depends at least in part on the patient—how well prepared they are and how well they follow after-care instructions. For example: Do you explain … Read more

My Way or the Highway!

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Our relationships in life are the result of how well we communicate and collaborate personally and professionally. When we communicate openly, positively and effectively, we inspire connections and build sincere, strong, sustaining relationships. What often sabotages successful relationships is our personal beliefs of right and wrong. Most of our beliefs can be traced back to … Read more