How much should dental practices spend on marketing?

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Our survey shows that most dentists have a pre-determined amount they put toward their marketing budget for the year. But what do the experts recommend? The Business Development Bank of Canada (BDC) recommends basing your marketing budget on a percentage of your revenue and finds that most B2C small businesses spend between 5 and 10 … Read more

Top 10 New Year’s Resolutions for Dentists and Office Managers

It’s that time of year to make New Year’s resolutions, regardless of whether or not we intend to keep them. Why not try to make resolutions for your practice that are easy to keep. If you have difficulty making practical resolutions that result in management solutions, here are my top 10 New Year’s resolutions for … Read more

Time to move to Alberta – “Four strong winds that blow insanely”

Calgary residents want fluoridation stopped……….yee haw, or is that hee haw…….plan is to prevent tooth decay by brushing with tar sands………….in the immortal words of Pogo, “we have met the enemy and he is us………..” Did everyone elect Rob Ford clones to run their governments.  I know where the 13K dentists registering to practice in … Read more