For the second year in a row, hiring and retaining staff ranked number one as the biggest challenge dentists are facing. So, what can be done to improve this issue and ease your stress as a practice owner? You most likely already have a handle on your practice’s branding, which you use to attract patients. … Read more
You may have a niche market, but there is an equal chance that a half dozen other offices in the neighbourhood offer the same dental services. Either way, your practice is unique. That is because your services do not define your brand. It is comprised of many things, from the aesthetic design of your website … Read more
When was the last time you reassessed your brand? Let Angela Mulrooney explain why you should be performing a brand audit on your practice in this episode of Weekly Wisdom. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
In this week’s Weekly Wisdom video, Angela Mulrooney shares how knowing your brand archetype is important for understanding your brand. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and marketing funnel, which has long been used to guide retail strategies, can easily be applied … Read more
In this week’s episode of Weekly Wisdom, Dr. Angela Mulrooney shares how to simplify your practice by removing the things that aren’t working for you anymore. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!
Alex Zlatin contributes to Weekly Wisdom to share his #1 piece of marketing advice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!
Let’s ensure dental practices recover from the mess of 2020! How can we do that? Start by asking yourself a few questions about redesigning your practice to make sure your brand is working for you and not the other way around: What do you want to let go of? What do you want to level … Read more
Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers solutions for dental practitioners, including 3D imaging systems, panoramic and … Read more
In this episode of Weekly Wisdom, Dr. Angela Mulrooney explains her top three tips for improving your practice’s social media. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers solutions for dental practitioners, including 3D imaging systems, panoramic … Read more
Westwind Dental is situated on the edge of the fast growing family community of Spruce Grove, Alberta. Dr. Steven Aneca and Dr. Adriaan Mik wanted to create a practice that was comfortable yet still maintained an ease of everyday functions for both patients and staff. The layout allows for smaller pockets of open ops in … Read more
A lot of industry professionals have developed themselves as personal brands and just like them, dentists have no reason not to do this. Developing yourself as a personal brand in dentistry will let the patients you treat know more about you. It will help them understand you better as a person because they will know … Read more
Darcie Galbraith, Strategic Design Coach of Bella Vita Designs, shares how important it is to demonstrate your person style and values in your office design in this episode of Weekly Wisdom. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream … Read more
This week Darcie Galbraith, Strategic Design Coach of Bella Vita Designs, explains an alternate way to brand your dental practice: through your office design! Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! Sponsored by Carestream Dental offers solutions for dental practitioners, including 3D imaging systems, … Read more
A strong brand image is high on the agenda for most dental practices. Forward-thinking practitioners know how an out-of-date website or a poor email newsletter can paint the wrong picture of a brand in a matter of seconds. But building a brand isn’t just about how a company looks. How a dental practice sounds to … Read more
Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a means to share their knowledge and experience and bolster their reputation and establish themselves as … Read more
What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically change how your team approaches social media. Here’s a common scenario: a dental practice new … Read more
The purpose of this entry has nothing to do with the iPAD2 – rather it has everything to do with how to market, how to create the perception of need, the nuance and subtlety of want and the reality that when to market is equally as important as how to market. CREATE THE BUZZ……….marketing in … Read more
Daughter-in-law of an old and dear friend asked me for help in getting a new business off the ground…..as mentoring is about as far away from nepotism and “schelpp” as it gets, I figured if it’s grist for the mill and folks as professionals are autonomous and make their own minds up, except about cbCT … Read more
