Social Media Success in the Age of COVID-19
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
blog
Attracting New Patients to Your Dental Practice
Whether you just launched a new dental practice or are looking to grow your existing practice, you will need to spend time on attracting new patients to survive. You already know that it is important to have high-quality services at an attractive price, but a comprehensive marketing strategy is just as crucial to the longevity … Read more
How Artificial Intelligence Is Propelling Forward-Thinking Dentists Out of the Pandemic Slump
More than a year into the global spread of COVID-19, the pandemic continues to affect businesses across the globe. With the first quarter of 2021 now behind us, there’s still very little information available about the pandemic’s effects during that time period as it relates to dentistry. However, a few recent publications are already beginning … Read more
Practical Tips For Paying Off Your Dental School Debt
When you do a search online for the highest paid jobs in the healthcare industry, you’ll see that dentists almost always make it to the top five, even the top three. Even lower-tier dental jobs pay nicely. And if you’re one of the few emergency dentists in your area or an oral surgeon with a … Read more
How Increased Remote Life is Changing Aspects of Oral Health
The outbreak of COVID-19 has impacted almost every aspect of ordinary life, from work to education to entertainment. Among the most significant effects, however, may be on the practice of healthcare, including dentistry. The transition to telemedicine has required dental practices to adapt to new technologies and potentially unprecedented remote care practices. However, it is … Read more
Congratulations! You’re the New Office Manager! Now What?
Congratulations! This is incredible news. Your passion and pride in what you do in the healthcare field is truly being rewarded. Perhaps you were an excellent hygienist…a phenomenal dental assistant…a top-notch admin team member providing your clinicians with first rate support. And today…your journey as a new office manager begins! This is your chance to … Read more
How Oral Health and Severity of COVID-19 Complications Might Be Linked
Right at the onset of the COVID-19 pandemic, it was made clear that older people infected with the coronavirus were most at risk of developing serious illnesses. Those with diabetes, heart disease, hypertension, cancer, and lung disease were also warned of being at greater risk of experiencing severe COVID-19 symptoms. Apparently, we can add people … Read more
Heading Off the Orthodontics DIYers
There will always be people who will try to go the do-it-yourself (DIY) route, even when it comes to their teeth. And there’s no shortage of companies willing to take advantage of that fact. But, when it comes to the health of our patients, it’s our job to educate, explain, and do all we can … Read more
Online Trends That Are Damaging to Oral Health
Trends are a familiar part of life and most are typically harmless. However, with the rise of social media apps such as TikTok and Twitter, there has also been a concerning rise in dangerous behaviors. While some trends are a fun way to express yourself and connect with other people, they can also lead to … Read more
Mandatory Vaccination Policies in the Dental Office
With vaccination rollouts now going strong and workers in the dental field being prioritized for vaccines, we are getting daily calls from dentists asking, “Should I make COVID-19 vaccinations mandatory for my staff?” My lawyer answer is, “it depends”. But I’ll try to guide you through how you can make this very important decision for … Read more
Keeping Up with Google: Is Your Dental Website Ready for Voice and Visual Search?
If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself. More importantly, what people search for, and the way they go about it is evolving … Read more
How To Manage Dental Patients Dealing With Poor Mental Health
The last year has been chaotic for a myriad of reasons, and there can’t be many people around who haven’t suffered as a result. The most common damage, of course, is psychological. People have lost loved ones, been left in professional limbo or outright unemployed, and had to remain stuck at home for long stretches … Read more
Uniting as a Team to Overcome Challenges During a Pandemic
Running an efficient dental practice while keeping up with the advances of delivery of care during a pandemic can be an area that overwhelms many dental professionals. Whether you are a practice owner, administrative or clinical team member, being part of a successful practice is important to everyone. Working at a leading office allows one … Read more
Taking the Technology Step
It was right around this time in 2018, I presented before a group of dentists and office managers in Ottawa. Most of them were 45 years of age and older. The topic: technology that many experts predicted would become commonplace in dental offices by 2020. I was not presenting on cutting edge, futuristic technology that … Read more
6 Ways to Ask Patients for Reviews
There is no need to convince that online reviews play a crucial role in businesses nowadays. Numbers speak for themselves: 85% of dental patients look at the opinions on the Internet and consider them an important factor while choosing a dentist. The actual question is how to ensure that your practice has positive feedback which … Read more
Why Dentists Should Consider an Individual Pension Plan (IPP)
From greater savings to protection, an IPP offers more for Canada’s high-income professionals Most people are familiar with an RRSP (Registered Retirement Savings Plan). While an RRSP is ideal for many, an IPP offers unique advantages for dentists. The IPP is custom-designed and takes into account each participant’s needs and personal situation. The contributions required … Read more
7 Reasons Data Backup Is Vital In Dental & Healthcare
Let us paint a picture for you: your front-office staff receives a normal looking email from a client. They’re asking about a charge from last month and there’s a link to a picture they claim is a different charge. Your staff member clicks on the link to investigate and three seconds later your computer becomes … Read more
How to Get a Healthy E-A-T Score for Your Dental Website
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
How to Survive (and Thrive) as a Solo Practitioner in Dentistry
Like most industries, dentistry is evolving rapidly. The field is now divided broadly into two categories of offices — corporate dentistry and solo practitioners. These two groups are similar in that the professionals all work to offer patients the proper dental services they need. In this sense, success for a solo practitioner is not entirely … Read more
Strategies to Improve Dental Patient Retention
According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing. Never underestimate the importance of patient retention If you focus all your efforts on new … Read more