Just to be clear, the link between cross-training and summer has nothing to do with peak fitness so we look great in our summer wardrobe! Well…it could be about that. But not in an article for a dental publication. Instead, this is the time of the year when we try to slow down at work … Read more
Processing dental insurance claims can be a complex and confusing task. But if you can identify your bottlenecks and redundancies while automating certain manual tasks, you can speed up claims processing and reduce costs. Unfortunately, this can be challenging if you don’t know where to start. But with the right software and best practices, you … Read more
Online training for dental health professionals is more affordable than face-to-face training. This could help to resolve the shortage of 4,000 dental professionals that’s predicted by the Academy of General Dentistry (AGD). Online dental training has increased over the past two years. While dental professionals are now back to getting hands-on training, there are big benefits in sticking with … Read more
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a unique industry, and dental problems are no laughing matter. Does humour have a place in … Read more
Technology is revolutionizing the dental industry. Particularly since the onslaught of the COVID-19 pandemic, we have come to rely on technology more than ever before. In recent years, there have been significant advances in technology that are helping to improve the patient experience, offer transparency in healthcare, and increase the efficiency of dental practices and … Read more
It seems like it has been forever since we could turn on the news and see anything remotely positive. All we have heard about for the last couple of years has been the pandemic, supply shortages, skyrocketing home prices, Russia invading Ukraine, more supply shortages and now…inflation like we have not seen in decades! And … Read more
We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of productive employees, or even website hacks – sometimes, things just don’t work out as you … Read more
Insurance is an intimidating concept for most patients. Understanding what their plan offers, how much it offers, and what it covers in terms of treatments and care services could be really hard for them. Thus, it’s important for dental clinics to validate the patient benefits; just collecting patient information isn’t enough. Wondering what the ideal … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant update since, and how recently? It might be ready for a redesign or major update … Read more
It is an interesting contradiction to talk to dental students about the importance of learning about the business side of dentistry. The response I receive to offering training on management, human resources, marketing and financial planning is that they are so stressed focusing on the clinical components they need to earn their degrees, they don’t … Read more
The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is having an outstanding online presence. How Do I Get My Business Online? Just having a … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than ever for your dental practice, it is also increasingly complex. Here are some of the … Read more
Dentists and hygienists are often busy with day-to-day tasks, including managing patient records, keeping financial information updated, supervising the team, implementing different procedures, and even working on marketing and PR. But what if we told you that running your daily operations can get easier if you take a data-driven approach to them? Not sure how … Read more
I was recently asked by a dentist to look into my crystal ball and tell them what I see for the future of dentistry. We know that when one is trying to predict the future, one must be prepared to be wrong more often than they are right! Still, it is always fun to play … Read more
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more
Visiting the dentist on a regular basis is important for good oral health maintenance and management. Before the pandemic, dentists were seeing patients anywhere from every 3 months to every 2 years, depending on the individual’s requirements. However, since the onslaught of COVID-19 many appointments had to be cancelled and rearranged. Now, as we emerge … Read more
A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of themes and highlights the services properly. Due to this, it attracts more visitors and generates … Read more
