For the past several years, the dental industry has enjoyed steady growth with no signs of slowing. Of course, all of that changed when COVID-19 struck. Offices across North America are closed of limited, and restrictions are expected to lift slowly. Moreover, many people will be nervous of in-person visits even after it is deemed … Read more
A global pandemic that’s keeping all of us in our homes – it’s beyond fair to say that these are unprecedented times. Though marketing might not be high on your list of priorities right now, it may be more important now than ever to carefully consider messaging. There are a number of industries that have … Read more
Well we are seeing signs of the flattening of the curve and the hope is we will start to return to some degree of “normal” very soon. New Brunswick and Saskatchewan seem to be leading the charge in loosening restrictions. In Ontario, no timelines have been set but we have what the government is calling … Read more
A lot of industry professionals have developed themselves as personal brands and just like them, dentists have no reason not to do this. Developing yourself as a personal brand in dentistry will let the patients you treat know more about you. It will help them understand you better as a person because they will know … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews, surveys, and data collection can be expensive and time-consuming. Also, more businesses are competing for … Read more
You have completed your degree in dentistry and now you are ready to step in the real world. As exciting as it sounds, competition rules the real world. To get the best job, your dentist resume has to be at the top of the line. You help us to prevent dental infections and have beautiful … Read more
The importance of soft skills Research indicates that a professional’s soft skills have a direct impact on creating a patient’s impression of the care and facilities that are provided. Additionally, communication strengthens the amount of trust put in the dentist and increases the success of the overall treatment. Efficient communication entitles empowering your patients with … Read more
A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not knowing where to start or how to go about developing a social media presence. If … Read more
The state of lockdown stops people from working out and exercising in their normal routine. People are spending most of the time at home and their outdoor activities have stopped completely. In this case, they not only affect their physical health but mental health as well. Breaking the rules of lockdown is not a solution … Read more
How many times have I heard an experienced dentist wistfully muse how they wish they had their current understanding of the business of dentistry back when they first graduated. “I would have done things differently if I had known then what I know now” is what I often hear. Why do these dentists not revisit … Read more
What is fear exactly? FEAR, DREAD, FRIGHT, ALARM, PANIC, TERROR, TREPIDATION mean painful agitation in the presence or anticipation of danger. FEAR is the most general term and implies anxiety and usually loss of courage. fear of the unknown DREAD usually adds the idea of intense reluctance to face or meet a person or situation and suggests aversion as well as anxiety. faced the meeting with dread FRIGHT implies the shock of … Read more
There are obvious advantages to making a kid-friendly dental practice. You’ll be serving an important segment of the population and you’ll increase your client base. There are potential pitfalls, too – children have a harder time communicating their needs to adults, and those who have never been to the dentist before might not understand why … Read more
Don’t have a huge marketing budget? Can’t afford to hire a Dental SEO agency? Don’t worry. You can get started with SEO yourself. Dental SEO is pretty straightforward. It’s about providing what the searchers and Google want. If you understand what your target audience is looking for and creating content around those topics while tweaking … Read more
Countless hours of learning (especially online classes) is essential, especially when studying to be a dental hygienist. There’s no point in time where there’s “too much” learning. However, problems may arise if you don’t have the right contacts, or have any connections to begin with. Even after graduation, you may feel like you know nobody … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’ attention through digital marketing. Social networks are one of the most popular digital marketing tools … Read more
The renowned Warren Buffett has a very simple indicator of whether stocks are under or over valued. He takes the entire US stock market capitalization (the collective value of every stock traded) and then divides the number into the gross domestic product of all U.S. companies. Basically, value divided by revenue. If we were to … Read more
Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy patients to spread the word. They might not know you are accepting – and actively … Read more
Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and start marketing through Instagram. Here is a crash course in setting up a successful Instagram … Read more