This very blog represents an ever-growing, still-relevant, and robust component of dental practices’ successful digital marketing campaigns. While blogs as a form of content have been around for more than 30 years, what in 1999 amounted to ~24 bloggers now spans in excess of four million active blogs in Canada alone. The power of this dynamic platform for educating, … Read more
Did you know that Canada’s dental market is forecast to grow to US$ 16.61 billion in 2026? The Canada Dental Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026) report indicates a Compound Annual Growth Rate (CAGR) of 2.41 percent from 2022 to 2026. Canada’s dental industry is expected to grow by two percent this year. … Read more
In October, we discussed how some people simply are not happy practising dentistry. Making a few tweaks at the fringes will not change things. They just do not find dentistry fulfilling and may even consider it exceedingly stressful. They need to find an alternative career. Others love being in the clinic! It gives them an … Read more
Congratulations! You have finally reached the point in your career where you are ready to open your own dental practice. You may now find yourself wondering… what’s next? Owning and operating a practice is the ultimate goal of many providers, but it can be tough to know where to start. Let’s break down everything you … Read more
Dental issues don’t forgive anyone. Almost everyone suffers from some dental problem or another at least once in their life. This means a visit to an orthodontist is inevitable for orthodontic treatment. So, you must make the patients’ experience as pleasant as possible. Apart from considering your reputation, your patients will look at some factors … Read more
If you’re not getting enough calls for your dental business, it’s time to take a step back and re-evaluate your marketing strategy. There are several strategies that can be used to attract more callers, like hiring dental digital marketing companies. This blog post will discuss and walk you through nine of the most effective methods. … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Were you aware that 75% of Canadians want their employers to address workplace mental health? There’s no doubt that the world’s views on mental illness have come a long way, but the general workforce still thinks that organizations have further to go. But it’s not just the will of the people that should make you … Read more
Staying connected with peers has always been a way for humans to thrive in their chosen professions while improving their social lives. In the digital technologies and online operations age, networking with peer groups has gained importance like never before. As dentists, successful networking with other dental professionals will enable you to not only stay … Read more
Many dentists look to grow their practices much like any other small business owner might seek to expand their customer base and reach beyond their current revenue stream. Although dentists have the ability to provide quality care, they often lack the business skills needed to run their practices efficiently. This can lead to problems such … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that. In fact, some of the most powerful aspects of marketing are much more subtle and strategy-based. Here are … Read more
It is always interesting to observe how perspectives change from one generation to the next. While consulting with a dentist in Ottawa approximately 10 years ago, a 4th-year dental student dropped by. An ambitious person, she was already exploring the path for potential associate opportunities when she graduated the following year. We chatted and she … Read more
Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online blogs and build trusting relationships with your potential customers. The style and type of blog … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not become the world’s largest retailer simply by making shopping convenient; it is also because of … Read more
Last month, we discussed the importance of cross-training, particularly at a time when so many offices are struggling with shortages of team members. The question is how to do this effectively. The first thing I would suggest is make sure your team is involved in the process. Employees today do not respond well if they … Read more
Did you know that 80% of patients will look for another clinic if you fail to provide a great patient experience and their expectations of convenience are not satisfied? That’s why it’s of an immense importance for dental clinics to strive at patient experience improvement. You might even have to reframe your work to satisfy … Read more
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and strategy, which yields valuable insight into potential problems and opportunities for improvement. Overview: what a … Read more
