Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you need to nurture referrals, build your practice, and grow your clinic’s outreach. So how do … Read more
Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence that’s helpful for search engines and patients alike; it also includes using paid dental ads … Read more
Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do you? Improperly configured ads are a waste of your advertising budget. If you don’t customize … Read more
Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning. You may not be selling watches but your Google Ads, formerly Adwords, campaign needs some … Read more
Dr. Bruce Pynn and Bob Houghton were invited to speak at an international meeting, Anglo American Dental Conference: Social and Medical Influences on Dentistry, on behalf of the Lindsay Society for the History of Dentistry (UK) and the American Academy for the History of Dentistry (USA). The meeting was held at the British Dental Association in … Read more
Dental Marketing Canada is a rising company focusing at dental marketing online for local dentists throughout Canada. Such modern techniques are being used throughout the world as a cutting edge advertising system exposing businesses to all internet users. Through such exposure, companies such as Dental Marketing Canada both increase clientele lists and a good monthly profit … Read more
From Dental Care Tips & News from the The Dental Heroes by Deb Roberge Creating effective ads to attract the “right” candidates for your specific practice is something that will not only assist you in locating more appropriate potential employees, but will also streamline the process, reducing the time you invest and the unnecessary stress … Read more
By Jay Goltz (Editors note: Marketing , good or bad,always comes to dentistry. We are prime targets for a “sell”. Groupon is a new age manifestation of barter on one level and AMWAY on another. It’s worth checking into,however, CAVEAT EMPTOR.) I have been reading with great interest (especially here) the stories of retailers sharing their … Read more
After running a Groupon.com promotion I have been aproached by a number of dentist wanting to know how the experience was. Here is the response that ive sent out a couple of times. (If you were wondering, groupon.com sends out one heavily discounted deal everyday by email to their user base which is different for … Read more